Inbound

Everything in life should start with a big WHY. Let’s put yours black on white and let’s shower your audience with value.

Why Doing It?

Once structure, UX and monitoring are in place and aligned, it comes the time for developing an accurate communication strategy that serves both as backbone and roadmap for your brand’s public voice. We strongly believe in the inbound methodology, focusing on building a solid brand authority through planned delivery of curated pieces of content, utilizing all the necessary media and channels that reason with the target industry’s audience and practices. The goal? To set your brand up as #1 authority in the space, offering valuable information that serves as proof of intent and fundamental basis for your online reputation.

Our proposed content strategy features an overall communication mission and vision, content categories definition, channels matrix, editorial calendar, micro and macro goals. All this is generally preceded by an extensive keyword research that aims at inspecting the current industry landscape both in terms of content inspirations/needs expressed by the target audience, and simultaneously helps drafting an overall competitive assessment content-wise, spotting opportunities of growth and valuable content niches and finally lays the groundwork for a consistent and coherent SEO activity.

Following up on a given communication strategy, we offer white glove content production services: spanning from recurrent articles for your blog (also through the much appreciated conversation-to-article formula), whitepapers, case studies, infographics, animated and acted videos. We also offer accessory services like transcription and translation.