Go-To-Market

Let us guide your future plans, preparing like a grown up while dreaming like a kid.

Why Doing It?

This is the starting point. We’ll conduct a series of meetings to gather as much information as possible about your business and your future vision, to then build a comprehensive marketing plan. We’ll start by drawing a Business Model Canvas of your venture, analyzing the market through Market & GAP Analysis, Market Segmentation and subsequently drafting proposed Buyer Personas.

We’ll then move to the digital side of the market, through a series of competitors and opportunity assessments on various marketing channels (Social Media, Paid Media, SEO/SEM, Partnership ideas) that will inform a Competitor Perceptual Map. Right after that, things will be mature for a detailed Pricing Strategy that will precede the chapters dedicated to detail a structured plan of action, both in terms of money (needed Marketing Budget) and productivity (Timeline of Actions, User Acquisition Forecast & Matrix). Lastly, we’ll talk performance, by clearly stating KPIs and outlining a RACE Model.