Once the house is built, it’s time to understand what’s going on under your digital roof. No more guessing, just honest data-driven decision making.

Why Doing It?

We execute a complete assessment of your current traffic status, spotting any necessary improvement both in terms of tracking and strategic marketing mix, adapted to your industry and conversion goals.

This is a mix of strategic organization of your analytics efforts through KPIs definition and an overall plan of action/reporting, and an hands-on activity where we access your analytics account and fine-tune every small detail, from conversion goals and events setup, to funnel tracking, tagging, customized perspectives, A/B testing setups, traffic filters etc.

Some of Our Analytics Activities

Macro-conversions Goal/ Event Settings
Micro-conversion Goal/ Event Settings
Funnel fallout set up tracking
Locate and define new process improvement opportunities
Analytics tool set up
Account Configuration
Customization of Tagging & GTM Configuration and updates
A/B testing Strategy
KPIs definition and tracking strategy
Traffic Trends Analysis
Strategy for action
Current Analytics Assessment
Complete Analytics Setup
Database (Analytics API)
Filter and clean data
Custom Analytics Dashboard Design & Development

Learn More About Analytics in Our Marketing Book

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© main image credits Robert Mangold