Problem-Agitate-Solve

Problem-Agitate-Solve is the formula to dominate the world of social media, certainly is a good solution to communicate with a well-defined audience. Let’s start from a clear point: there are no magic formulas in the world of writing. In the sense that you can’t count on a combination to obtain certain results under any conditions: the art of copywriting, of persuasive writing, is not made of numbers and combinations defined once and for all.
Because this is the synthesis: the copy, the text you have created for your article or your web page, is part of a precise strategy. There is a goal to be achieved, and every element – design, SEO optimization and, indeed, copy – must point in the right direction.

But now let’s focus on webwriting, there are models that can help you draw the attention of your ideal reader. Which will soon turn into a potential client. One of these models, one of those I use most frequently and with great satisfaction, is the PAS: Problem, Agitate, Solve.
In a nutshell: identify a problem, create the conditions for this problem to become significant and decisive for your niche, propose an effective solution.

• 1 Find the theme
• 2 Turn it into a problem
• 3 Give a solution

FIND THE THEME 🔎

This copy formula is essentially based on the psychological leverage of the problem. People use the web for different purposes, and one of the most important is problem solving.
The essential point of this passage is the ability of the copy to identify the problem for the target audience, to understand what is the core of the leverage. Targeting an unresolved issue for your Problem-Agitate-Solve formula can be a waste of time if your audience does not identify it as such.
To avoid this, it is advisable to cross-reference the results of the various SEO tools with the data determined by participation in forums, communities and online discussions. You don’t have to describe your problem, but what is a problem for your target audience is a problem.

TURN IT INTO A PROBLEM 💡

There, you found the theme for your PAS formula. Now you have to turn it into a problem.That means you have to identify the possible difficulties that your potential readers have to face.

You have to be very careful at this point, because the definition of the problem has to be realistic. It has to be, in fact, in line with reality and not a piloted exaltation of the consequences that await the unfortunate person who does not follow your instructions.

GIVE A SOLUTION 🗝️

Here, this is the key to the Problem-Agitate-Solve mission. Identified an important theme for your audience, found the right key to stimulate readers’ attention, now you have to get down to businessBusiness-to-business (B2B), also known as B-to-B, is a form of transaction between businesses, such ... More. Now you have to give an effective answer: you have to put your cards on the table and find a solution for your readers. In this case there is little to add: you have to be clear, and you have to respect the promise you left in the title.

The main error is this: leave a persuasive title with a promise, with the solution of a problem, which in the post does not find a real answer. In this way you jeopardize the loyalty of the reader: you must always keep your promises, never announce the solution of a problem unsurpassed for you.