SEO (Search Engine Optimization)

SEO stands for search engine optimization. It is known as the ability of potentially placing yourself at the top a search engine in the unpaid section, also known as organic ads. SEO is the process of optimizing your online content so that a search engine manages to show it as one of the firts search results following a particular keyword.

GOOGLE RESULTS 🔍

The vast majority of online experiences start with a search engine, and almost 75% of users start their searches on Google.

Add to this the fact that the top five results on Google get 67% of all clicks, and you have an idea why search engine optimization is so important.

Google (or any search engine you’re using) has a crawler that goes out and collects information about all the content they can find on the Internet. Crawlers report all those 1’s and 0’s to the search engine to build an index. This index is then fed through an algorithm that tries to match all that data with your query.

There are many factors that go into the algorithm of a search engine and that you need to respect and optimize:

• Linking functions at page level, such as external links to other sites or internal links
• The frequency of use and presence of a keyword, one or two words that are the subject of your online text
• The country TLD extension: Having a country code top-level domain (.it, .pt, .cn) can help the site rank for that particular country… but it can limit the site’s ability to rank globally
• Content Length: Multi-worded content can cover a wider breadth and is probably preferable in the algorithm to shorter, more superficial articles.

HOW DOES SEO WORK? 🤔

To understand the true meaning of SEO, let’s analyze this definition and look at the parts:

• Traffic quality: you can attract all the visitors in the world, but if they come to your site because Google tells them that you are a resource for Apple computers when in fact you are a farmer selling apples, this is not quality traffic. Instead, you want to attract visitors who are genuinely interested in the products you offer
• Amount of traffic: Once you have the right people clicking on search engine results (SERP) pages, it’s better to have more traffic.
• Organic results: ads are a significant part of many SERPs. Organic traffic is any traffic you don’t have to pay for.

CONTENT MARKETINGBusiness-to-business (B2B), also known as B-to-B, is a form of transaction between businesses, such ... More IN SEO ⌨️

In addition to the practices suggested above to optimize your online articles, such as the use of keywords and external links, an important secret to succeed in this difficult mission lies in the validity of the content.

The content is effective both in attracting search engines and in helping your organization to establish connections with site visitors.
The more quality and relevant content you have on your site, the more search engines will be able to place your pages higher on the search engine results page.

Similarly, the more engaging and effective content you have on your site, the more likely it is that your visitors will spend some quality time on your site and maybe even make a purchase.
The secret to creating content optimized for both search engines and visitors to your human site is to create a variety of different types of well written content on topics that are more relevant to your audience.