Test A/B

The A/B test is used in electronic newsletters, in the subject line of e-mails, in social announcements, in calls to action and in copying the landing page. This testing, also named split test, can be used when two different kind of landing pages are seen by visitors to examine which one works better. The difference between them can be as small as the color of a button or as large as a change in the copy. The purpose behind going through A/B testing is to acknowledge which landing page has the greatest chance of giving the results you are looking for.

HOW DOES IT WORK? ⚙️

This method consists of developing two versions of the same element we are about to release (for example, a blue and a yellow CTA button), and then using the metrics of each variant to evaluate which one works best.
Contrast to what it may seem, making many variations should not produce negative impacts; these are incremental changes that will keep your users connected and closer to the last link in the purchase cycle.

To make good use of the A/B test we need to focus our attention on those elements that influence the opening rate of an email and the clicks the user makes on a landing page. You can do an A/B test on:

• The words, colors, size and position of your CTAS.
• Your product description.
• The length of a module and the types of fields.
• The layout or visual structure of your web page.
• How to present the price of your products and promotional offers.
• The images (location, purpose, content and quantity) of landings and pages of your product
• The amount of text on a web page or blog post.

Applying it will observe curious behavioral trends in A/B tests that can help you detect improvements more efficiently than, for example, market researchMarket research is the process by which companies try to systematically collect data to make better ... More. In the end, however, it is a quantitative approach that can measure our visitors’ behavior patterns and provide the necessary cues for developing solutions.

WHAT SITES PERFORM TESTS A/B 🔘

All websites can benefit from A/B testing because everyone has a measurable goal. Every website is created with a goal in mind, whether it’s an e-commerceE-commerce or electronic commerce is the exchange of products or services using computer networks, s... More site or a newspaper, everyone tries to improve their conversion rateThe conversion rate is the percentage of people who take the desired action on your website or socia... More, regardless of what the conversion rate is.

• Lead GenerationLead generation is exactly what it sounds like: how your company generates leads or how you attract ... More: The lead generation pages are those intended for the sale of services, mainly, or looking for potential customers. A clue can refer to the acquisition of an email that can be subsequently used for commercial purposes.
• Media: in this category we focus mainly on editorial experimentation. In this type of websites, with a lot of content, tests usually focus on checking the success of a particular type of content or on customizing the content for each type of user. Even so, there are always many other elements that can be tested in addition to content
• E-commerce: Not surprisingly, one of the most popular types of websites that use A/B testing is e-commerce. Thanks to A/B testing, these types of sites can always guarantee optimal performance from their website. Discover the best e-commerce success stories. Some of the most commonly optimized elements are the home page, the product sheet elements, the product descriptions or even the buttons and their messages.