Companies are currently facing major challenges in managing digital content, as they are expanding and implementing new solutions associated with digital transformation even their digital assets.
In recent years and thanks to cloud computing, the use of digital files and content has grown exponentially, and how to store, find, share and protect them is a critical task for companies. On the one hand, they need to be able to store them, be easily accessible and find business-relevant content, and on the other hand, protect them both digitally and against improper copying, and they do this through DAM.

DIGITAL RESOURCE MANAGEMENT: ARCHIVING AND ACCESSIBILITY 🗄️

The solution to these needs lies in Digital Asset Management, also known as DAM.
These systems allow for the generation, organization and sharing of digital assets such as images, business documents, videos, presentations and any other content that can be stored digitally.

This content must be accessible from a single point in order to provide services to all users within the company, but also to its customers if it offers them a digital content service.
A study by the company WIDEN, with over 70 years of experience in content management and image rights optimization, shows that companies using Digital Assets Management software achieve a better marketing.

65% increase in operational efficiency.
46% Improved brand management among employees and external sources
45% increase in ROI in Marketing.
This leads us to validate DAM systems as the key to efficient enterprise content lifecycle management.

PROTECTION OF DIGITAL DAM CONTENT AND USED SOFTWARE 🛡️

Protection isn’t just about having a robust infrastructure and the right encryption systems in the cloud. Digital assets can have a range of rights, policies and practices in their use, which is why DRM or digital rights management systems are used.

Combined DAM and DRM platforms allow digital asset owners to control distribution, user permissions, time of use, devices, license management, etc. But they also offer loss control, version and connection tracking, etc.
Another way to protect the ownership of a digital file is through Blockchain and file sharing using smart contracts.

Digital Assets Management (DAM) is software that is not only used to store digital content, but also to create workflows and support in creative or marketing activities or advertising actions for logo and brand governance, packaging, etc.
It helps to stimulate company innovation and create new concepts from the originals.
There are different types of software for Digital Asset Management. Some of the most widely used are:

  • Libris DAM: allows you to modify the content to fit the users’ needs (format, size, resolution, etc.)
  • Cloudinary: is cloud-based and allows you to automatically catalog each content with different patterns to be easier to find by users.
  • Bynder: its potential lies in creating approval streams and integrating with different content management platforms.
  • When selecting software for your business it is important to make sure it has content flow and tracking systems, ease of use, efficient cataloging system, cloud protection, custom analytics and reports.

The use of artificial intelligence can help optimize Digital Assets Management systems through file and image recognition, cataloging and recommendation systems that use algorithms to make them more efficient based on each user’s needs, and even virtual assistants to reduce search time.

As far as we can see, the combination of different technologies such as cloud, API access, artificial intelligence and Blockchain can lead to the next revolution in digital asset management systems, “Digital Assets Management 2.0”.
With Digital Asset Management you’ll have control and access to assets from a single point, as well as have them protected and secure.

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