Analytics

Analytics are used for websites, as well as in social media and email campaigns. When reviewing or tracking the performance of any online campaign, analytics provides meaningful data. Website analytics provides data such as site visitors, time spent on the site, pages viewed, demographics and more.

What is not measured cannot be improved. That’s why it’s important that, in an environment where everything leaves a mark, you use the right analysis tools. That’s why we use Google Analytics.

Analytics is the scientific process of discovery and communication of significant models that can be found in data. In practice, the raw data is transformed into insights that are useful for making better decisions.

GOOGLE ANALYTICS 🖥️

The tool allows you to keep track of websites, blogs and social networks. It also provides predefined and customizable reports. As indicated in its Wikipedia entry, Analytics “provides grouped information on traffic to websites based on audience, acquisition, behavior and conversions on the site.

In fact, it works on elements as varied and important as the following:

• The number of visits
• The duration of these
• Traffic Sources
• Pages visited
• The sections preferred by your users
• Keywords used
• Technical details of the devices for visitors. This includes the browsers used by users or their mobile operating systems.

But what makes Analytics the most comprehensive tool is its compatibility with the rest of Google’s tools. In addition, in Google Chrome there are several interesting Analytics resources available. You can also play with them.

HOW DO THEY WORK? ⚙️

All Google Analytics record your user’s activity from the moment of their arrival until they leave your website and transform it into various reports with graphs and statistical data to facilitate the knowledge of the evolution.
Its operation is based on four processes:

• Data collection
• Data processing
• Configuration
• Report generation