Tracking and measuring your campaigns is just as important as any other digital marketing tactic. These actions can help you understand their success and what you should do to improve them. This is where tracking social media campaigns come in handy.

Custom tracking is limited as you need not host your presence in social networking channels. These channels use built-in tracking which many rely on. However, new paid third-party tracking services are being innovated to offer more competitive and sophisticated tools. Sometimes, you can also track if you are addressing traffic to your own website.

Facebook Business Manager

Facebook Insights is accessible to page admins. It has all the data on how people are connected with your page and content.

The insights page shows everything from the demographic information about the users to the number of page visits. It also shows which tabs and contents are seen and interacted with, and more.You can also get the source pages from the insights. 

Social Media Campaign on Youtube

In Youtube Analytics, users can check their data about their channel. You can view everything from the video views, location of viewers, and their demographics. 

Discovery data also lets you know how they got in your video. You can also keep track of audience attention, and it is also worth noting here. This report shows when the viewer stops viewing your video, or rewinding sections of it.

Twitter Social Media Campaign

If you’re an administrator or advertiser, you can use Twitter Analytics. This tool is perfect for getting insights about your Twitter pages. For instance,  HootSuite has Twitter tools for management with analytics. On the other hand, Twitalyzer can also provide insightful data. How the audience reacts with your content is one metric for Twitter. Interactions include clicks on the link, replies, retweets, and likes. 

Tracking Clicks Using URL Shorteners

Analytics about how many people click on links are usually provided by URL shorteners. Other factors include when they are clicking and their location. For instance, when  sharing links on Twitter, you could see how many clicks you get. 

Remember that you should see if they are setting the click analytics private when choosing a link shortener. These services offer a convenient way to share lengthy links through creating shortened URLs that leads to the original link. 

This is helpful when you’re trying to share links in messages with restricted character counts. Some URL shortening services include goo.gl, bit.ly, and ow.ly. Some websites have their own services, like nyti.ms for New York Times. These features are excellent for brand recognition. With bit.ly, the link becomes http://bit.ly/153sjC6, with only 19 characters left. 

What makes it better is how easy you can track it! Some link shorteners even let you customize the link. For example, the blog post can be http://bit.ly/QuirkyTips, which is much easier to read, remember, and share.

Web Analytics

A great example of a software for this is Google Analytics. This can be a vital social media campaign tracker as well. For instance, on Facebook, you can embed following contents in applications and tabs where substance is served through an iFrame. 

These campaign tracking parameters are important. It can help you track everything, including the source of visits when you are sharing links to your own site. For instance, before shortening the URL, campaign tracking may be used for http://www.gottaquirk.com/2013/02/08/myquirky-

tips-for-digital-marketing/?utm_source=twitter&utm_medium=social_

media&utm_campaign=ORM. The campaign tracking is affixed at the last part of the link:

?utm_source=twitter&utm_medium=social_media&utm_campaign=ORM. 

Social Media Marketing: Rules of engagement

The democracy of information on social media is evident, but it requires authenticity from those who use it as a tool for marketing. Because of the openness, good and bad information get disseminated quickly and even stick around. For example, you can simply Google “Dell Hell” and you’ll be loaded with information on Jeff Jarvis’ problems with Dell during 2005. 

Advertisers need to recall that they are speaking with real people regardless of whether they are drawing in with a huge crowd out in public.They cannot control it even if they should engage in conversation and even lead it.

Content Creators and Social Media Campaigns

Online influencers are an essential part of any PR strategy as these individuals are capable of influencing a wide audience. Content makers must be provided with the instruments and assets that they need to discuss. For example, your product, your socmed, Twitter handles, and hashtags.

Content Consumers and Social Media Campaigns

Anyone can have an opinion on social media. They also have the same tools that are available to companies. Personality can be built through company blogs and may allow interaction with the target market. Entertainment can reach more people and increase brand touchpoint. 

With the same media that consumers use, then you may be able to reach more individuals and level the conversation.

Follow your customers. They have to dictate which channel you should use, so when you own a nightclub for students, you may use a Facebook Page for advertising. Meanwhile, car enthusiasts may be more present in discussion forums online.

Remember that you should be clear with your marketing message, with proper labels and a disclaimer. Pretending that it is something else may only decrease your authenticity. 

Content Sharers and Social Media Campaigns

The difference between consumers and sharers is that content sharers also pass your content on. It can be through chat, email, or in public through a link. Some even bookmark it. They are necessary to get the word around. 

One of the best ways for people to share your content is by using chiclets and URLs that are easy to read. 

Advertise on Social Media

Advertisers usually utilize social media to disseminate their message. But you should also consider the qualities that make up a social media website. 

It should let users express themselves and build a digital identity, so the demographic information can be collected. This will allow targeted advertising easier. It also has various opportunities for utilizing your creativity to reach a demographic who may be tired of ads. 

These platforms also lessen the risk of handling personal information and privacy issues. Thus, make sure you are informed about your timely and relevant national laws.

© Image credits to Anni Roenkae