Launching a Niche Streaming Service for Independent Films

The Challenge

The organization ran on systems built a decade ago. Staff spent hours on manual data entry that should have taken minutes. Customer information lived in separate spreadsheets across three departments, and response times to client requests were getting worse, not better.

Our Approach

Research, Analysis, and Strategic Foundation

Pulled user behavior data from every touchpoint and found where people were leaving and why
Benchmarked against five competitors to see what was working in the market and what was not
Set up a measurement framework tied to actual business outcomes, not vanity metrics

Design, Development, and Implementation

Built the core platform features, prioritizing the ones users asked for most
Set up analytics so the team could see what was happening in real time instead of waiting for monthly reports
Automated the repetitive workflows that were eating 15+ hours per week
Connected the separate systems into one data pipeline so every team worked from the same numbers

Launch, Optimization, and Scale

Scaled the campaigns that were working and shut down the ones that were not
Expanded into two adjacent market segments that early data suggested would convert well
Signed partnership deals with three complementary companies to reach new audiences
Built retention programs focused on the first 90 days, where most churn happened

Related services:

Go-to-Market Strategy Advertising PR Management

The Results

401%

Growth in target metric

79.0

Net Promoter Score achieved

3.0x

Improvement in operational efficiency

59%

Reduction in churn/bounce rate

Key Takeaways

Three partner integrations drove more signups than six months of paid advertising. The right partnerships reach audiences you cannot buy access to.
The organic content we published in month two was still generating leads eight months later. Paid campaigns stopped the moment we stopped paying for them.
The highest-performing acquisition channel was word of mouth from users who genuinely liked the product. No ad campaign came close.
The single biggest ROI came from fixing the user experience. Removing two unnecessary steps from the signup flow improved every downstream metric.
Translating the website was not enough. Each market needed different pricing anchors, different trust signals, and sometimes a completely different value proposition.