Frequently Asked Questions

A single-market GTM engagement typically ranges from EUR 15,000 to EUR 40,000. Multi-market expansions requiring localized content, multilingual SEO, and regional campaigns range from EUR 40,000 to EUR 100,000. In one engagement, we helped a European SaaS startup enter three new markets and achieve 300% user growth within 10 months.

Growth hacking focuses on rapid, low-cost experiments to find acquisition shortcuts. Growth marketing is broader: it combines experimentation with brand building, content strategy, and retention. We lean toward growth marketing because the results tend to last longer, but we borrow growth hacking tactics when speed matters more than sustainability.

Track closed revenue attributed to agency-driven initiatives, not vanity metrics. Implement end-to-end attribution from first touch to closed deal. In one engagement, we achieved a 4.2x return on marketing investment. Tracking to closed revenue revealed LinkedIn leads had 2x the deal size compared to Google Ads leads.

Typically 8 to 12 months for measurable results. Months 1-3: market research, positioning, infrastructure. Months 3-8: campaign execution and optimization. Months 8-12: compounding growth as channels reinforce each other. We achieved 300% user growth in 10 months.

CAC should be recoverable within 12 months -- less than your annual contract value. We reduced one client's CAC by 42% through content-driven inbound, product-led growth mechanics, and predictive lead scoring that improved sales efficiency by 65%.

PLG uses the product itself as the primary acquisition vehicle -- free trials, freemium tiers, or in-app referral loops. When combined with paid acquisition, PLG makes every marketing dollar work harder. In one engagement, an in-app referral loop generated 22% of new signups at near-zero marginal cost.

Use subdirectory structures with hreflang annotations. Conduct independent keyword research per market. Build localized content and country-specific backlinks. We achieved 200% organic traffic increases and 1,200+ page-one rankings across new markets within 12 months.

Subdirectories consolidate domain authority under one root domain. Subdomains are treated as separate entities by search engines. We recommend subdirectories with proper hreflang. Switching contributed to a 200% traffic increase in one engagement.

Localize, never just translate. The highest-volume search terms in French and German were not translations of Italian equivalents. Product descriptions need cultural adaptation -- different markets expect different detail levels, tone, pricing presentation, and trust signals.

Technical fixes: 4-8 weeks. Content-driven growth: 3-6 months. Competitive keyword rankings: 6-12 months. We grew organic traffic by 340% and achieved 1,200+ page-one rankings within 12 months, with the content library generating 180+ organic leads per month on autopilot.

Three pillars: technical optimization (architecture, speed, crawlability, structured data), content strategy (keyword-driven content for each buyer journey stage), and authority building (digital PR, partnerships, quality backlinks). This approach delivered 340% organic traffic increases.

With proper foundations and localized content, organic traffic appears within 3-4 months. Competitive rankings take 6-12 months. We grew traffic in France and Germany from zero to 45,000 monthly sessions within 8 months.

EUR 50 to EUR 200 per MQL for technology companies. What matters more is cost relative to deal value. We reduced one client's CPL from EUR 340 to EUR 88 (74% reduction) while scaling from under 20 to over 520 leads per month.

Four steps: define ICP and qualification criteria, build a content engine for each buyer journey stage, set up automation with lead scoring, and layer in targeted paid campaigns. A well-built pipeline reaches critical mass in 6-9 months.

Content marketing and SEO deliver the lowest long-term CPL but need 6-9 months to scale. Our content libraries generate 180+ organic leads per month on autopilot. LinkedIn ads deliver highest quality with 2x deal size. The optimal strategy combines both.

Lead scoring assigns numerical values based on behavior and profile. Pricing page visitors score higher than blog readers. This ensures sales teams prioritize high-intent prospects. Implementing it improved one client's conversion from 4% to 18%.

Shared definitions of lead stages (MQL to SQL to opportunity), unified tech stack where automation feeds into CRM, and regular pipeline reviews with shared data. We moved teams onto one platform with lead scoring and progressive profiling, eliminating finger-pointing.

6 to 12 months. Months 1-3: CRM, scoring, initial content. Months 3-6: initial traction. Months 6-12: compounding growth as content ranks. We reached 520+ qualified leads per month within 12 months.

12 to 18 months for mid-size firms: 1 month discovery, 2 months planning, 6-9 months development, 2-3 months migration. We completed one full migration within 14 months with zero downtime.

Phased rollout with parallel operation. Deploy internally first, then to clients. Staged data migration with validation checkpoints. Legacy stays as fallback until new platform is stable. Zero downtime achieved in our engagements.

Three dimensions: 30-50% operational cost reduction, revenue growth from better client experience, and productivity gains. In one engagement: 45% cost reduction, 70% faster reporting, and the client portal directly won EUR 2.1M in competitive bids.

Standard processes: off-the-shelf. Differentiated workflows or competitive-advantage processes: custom. One client accumulated years of workarounds in generic tools that created more complexity than a purpose-built solution would have.

Shopify and Magento for e-commerce, WordPress with WooCommerce for content-driven sites, Zoho for CRM and business applications, and custom web applications for unique workflows. Platform selection depends on catalog size, customization needs, and growth projections.

Extensive stakeholder research, phased deployment for early feedback, and measurable success criteria. In one project, 32 stakeholder interviews surfaced pain points a technical audit alone would have missed, preventing a costly misalignment.

Start 3-6 months pre-launch with valuable content. Build a referral waitlist. Partner with micro-influencers. We grew 52,000 followers and 8,400 waitlist signups pre-launch. 62% of first-week sales came from the waitlist.

Micro-influencers outperform for launches -- higher trust, better engagement. 25 micro-influencer partnerships achieved 8.7% engagement rate (4x industry average) at a fraction of celebrity costs.

Instagram: 3-5% is good. TikTok: 5-8% is strong. New brands with self-selected audiences often exceed these. We achieved 8.7% by leading with educational content rather than product promotion.

Each signup gets a unique referral link. Successful referrals move both parties up the queue or unlock rewards. This created a growth loop that drove 34% of signups with a 1.4 viral coefficient.

EUR 30,000 to EUR 80,000 over 4-6 months (excluding product/inventory): 40% content, 25% influencers, 20% PR, 15% paid amplification. One launch generated 2.4M organic impressions in 6 months, first batch sold out in 72 hours.

We start with positioning and audience research before touching anything visual. The identity system, messaging, and design all come out of that strategic work. On one project, this approach helped grow from zero to 50,000 followers in the first year because the brand had a clear point of view from day one.

Scalarly is a product development and growth studio based in Milan. We work on software development, marketing strategy, SEO, analytics, lead generation, and UX design. The Growth Studio covers 11 service areas, and most projects combine two or three of them.

We combine consultancy-level strategic depth with product studio execution. No outsourcing, no junior teams. Every engagement is led by senior specialists. Our distributed model means lower overhead and faster iteration.

Both. Startups get GTM strategy, MVP development, and early traction. Established companies get growth optimization, digital transformation, and market expansion. Our portfolio spans early-stage SaaS to professional services firms.

Yes. We operate remotely with clients across Europe, North America, and beyond. Our team speaks English, Italian, and Spanish, with experience navigating multicultural business environments.

A focused growth sprint: 3-6 months. A full digital transformation or GTM engagement: 8-12 months. We define milestones early and provide regular progress updates throughout.

KPIs defined at the start, aligned with business goals. Common metrics: acquisition cost, conversion rates, organic traffic growth, lead volume, revenue impact. We build dashboards for real-time visibility.

Yes. Unlike consultancies that only deliver strategy decks, we handle end-to-end from research through development, campaigns, and optimization. We stay involved until results are delivered.

GA4 for web analytics, GTM for tracking, Looker Studio for dashboards, Search Console for SEO, LinkedIn Campaign Manager for B2B advertising, and Zoho Analytics for CRM reporting. We build unified dashboards across all channels.

Many clients transition to retained partnerships after initial engagements. Monthly retainers include performance monitoring, optimization, technical maintenance, and strategic advisory.

Fill out the contact form (the "Let's Connect" button on this page). We will set up a call to understand what you need, and if we are a good fit, we will send a proposal with scope, timeline, and pricing.