Heatmap

A heatmap is a graphical resource that allows you to analyse user behaviour on a website and their preferences.
When creating and managing a blog, starting an online shop or developing a digital marketingBusiness-to-business (B2B), also known as B-to-B, is a form of transaction between businesses, such ... More strategy, it is essential to know what a heatmap is.

A heatmap is a graphical representation ideal for analysing a website and, on the basis of the data obtained, optimising it and making adjustments to improve the user experience.
The heatmap of a website can be evaluated as a tool or instrument to find out what has attracted the attention of users.
By using strong colours, such as red, orange and yellow, this graphical representation indicates the parts of the page with which Internet users have interacted most, while less visited areas are identified with soft colours, usually shades of green and blue.
Usually, heatmaps provide an “F” model. This is because several studies agree that this is the standard eye tracking model of a site or technology platform.

WHAT ARE THEY FOR? 🤔

When talking about the usefulness and importance of a heatmap, you need to understand that it is a key element of web usability, a concept that refers to the attributes and aspects that allow you to measure how pleasurable a browsing experience is.
It also helps to know, in general, the interests of users and promotes site optimisation for internet users with different characteristics.

HOW MANY TYPES OF HEATMAP ARE THERE? 📊

One of the great potentials of heatmaps is to obtain a large volume of information based on different mouse movements and uses.
In fact, in order to segment the data in a specific way and to take care of the different interests, the heatmaps will be separated in 3 types:

• With the movement of the mouse. This type of heatmap helps to detect which areas visitors pass the mouse pointer over and also those where they spend the most time. In general, there is a correlation between the movement of the mouse and the points on the web that the internet user observes.
• Per click. Basically, it reflects the areas that users click on most frequently, so it allows you to measure the interest generated by different sections or links. For example, if it is a content marketing strategy, the marketing team can find out which blog topics are preferred by readers.
• Per scroll. In essence, this heatmap reflects where visitors stop reading. That’s why in its graphics the upper areas are the “hottest”, because that’s where reading starts, while in the middle and lower parts the internet user may have already asked to be interested.