Footer

The footer is the bottom of a web structure that generally includes navigation links, links of interest, copyrights, or buttons to the site’s social networks. Either by changing the background color of the footer or by changing the size of the typography.

WHAT’S IN IT? 💭

The footer is reserved to highlight anything on the website that may have gone unnoticed, such as social networks, contacts or a contact or registration form. It is also often used to insert the copyright or privacy policy.

What should the footer include? Ideally, only the most important things should be included. We should not fill the footer with elements that do not contribute in any way or confuse the user. Although it is a very common practice we should not include elements such as the site map or images or too much text.

About the design of the footer, we can use colors that make it stand out but do not clash with the colors of the style guide. The footer is the central point where you enter your company’s contact information so that the potential customer has no excuse to contact you or learn a little more about your brand

It is important to know that the user interprets the footer as the end of the site and will not continue to navigate down once they reach this section.
Therefore, it is a very important element, especially in mobile devices.
The footer is the element that indicates the end of our website.

Normally the footer will have a different color from the background of the web page to differentiate it very well from the rest of the web.
It can also have another type of typography or style and appear in a particular way when we reach it.

IMPROVE THE NAVIGATION WITH THE FOOTER 📈

To improve or include navigation on our website, we may include several links and menus.
We can show elements that are important to the user, but which are not main parts of the web, such as links of interest, privacy policy, legal notices, web rules, conditions of online stores.

Improve your website navigation with links of interest and secondary menus in the footer
We can also put sections on frequently asked questions and any other page of this style.
These are the typical information that users will look for in this part of the website.

But you can also duplicate your main menu and include it to create a double navigation if your website is very long.
You can also find links to secondary services, such as support, returns, payment gateways.