Bounce Rate

The bounce rate tells us what percentage of the visits that enter our website end up leaving without having visited any other pages on the same site.

This bounce rate is a common situation for internet users and can happen in a number of ways: the user doesn’t like the information or the design of the web and leaves, maybe they arrived via a link that promised the wrong thing or directly the web takes a long time to load and the user has decided to go back to the previous page.

WHY DOES IT MATTER? 🤔

Any company or online businessBusiness-to-business (B2B), also known as B-to-B, is a form of transaction between businesses, such ... More that wants to be successful needs to constantly review its visitor metrics. If we have a high bounce rate we can sense that the user is not enjoying browsing our pages and, as a result, will not end up buying any of our products. It may be that our business only has one page or one landing, but this is not usual, but there is more: read on!

What is the recommended bounce rate? It is difficult to answer exactly because it is complicated to geolocalise market sectors. In some sectors, users are more likely to browse different pages, but in others they are looking for very specific information and do not tend to visit more than a couple of pages. In general, a bounce rate of 50% would be a very good figure.

HOW TO REDUCE BOUNCE RATE 📉

First, we need to carefully examine the technical area of our website and modify what is necessary for the bounce rate, but it is essential that the site works perfectly so as not to make a bad impression on visitors and for perfect navigability.

The elimination of superfluous aspects is also a vital task for the bounce rate. Make sure your pages, menus and other elements are simple. An overloaded portal is an old-fashioned portal and we tend to run away from it quickly. Nowadays, no one wants to navigate on sites full of advertising or full of buttons and menus. The simpler the better.

The main menu is also an important point, as it is usually the element that encourages people to visit other pages. Make sure it is visible, attractive and includes the most important sections. Don’t forget the content either, because through it we will lead users to the landings we want. Include internal links to other pages on your site, encouraging users to navigate to other interesting sites on your site and your bounce rate.