Website Design

Websites are crucial to successful digital marketing in many aspects. They are your online home, a window store and you’re in control. And that is typically the place people go to find out more about you. Web design is not only applicable to websites.

The principles apply to any digital product you produce, including mobile platforms and social media accounts. Planning and design, which generate the look, layout, and style that visitors perceive must be first taken into account. It is then followed by the development, which brings this imagery to life as a working web application.

Web Design

Web design is the practice of developing all visual components of the interface. This includes the structure, color scheme, photos, logos, font, design elements like buttons and links, and everything else visible. 

The web is a visual medium, making design an essential component of developing great materials that are engaging and effective. Designers must consider both the technical components of web design and the all-important human factor. Digital assets should not just be visually appealing; they should also provide a positive visitor experience while meeting corporate objectives.

Visual Identity and Persuasive Web Design

The visual interface, or web design, is what the user perceives and engages with. It is a graphic visualization of the work that goes into producing a website. It’s the first criterion by which the site will be assessed, and the first step in establishing a pleasurable UX. 

UX and visual design have a close link and the same individual occasionally do it. At times, the visual designer would apply the visual skin to papers prepared by the UX designer. It’s like equating the architect (UX designer) to the interior designer in this scenario (visual designer).

Although appearance is vital, design is more than that. Design is concerned with the visual cues we provide people for them to know what to do next. It provides online visitors with confidence in our reputation and capacity to address their inquiries, converting them into clients.

Visual Identity

Design components should be consistent throughout all digital assets developed for a brand, also for print and conventional communication channels. To guarantee uniformity across multiple agencies, visual identity rules for the web are frequently formalized into a guiding document. This document may contain recommendations for developing a variety of digital assets, like banners, social media material, and design components.

On your website, the logo is the most visible approach to enhance your brand identity. A logo is a component of a company’s corporate identity (CI). Be mindful that logos developed for print on letterheads requires resizing for the web and readability. The major font is often used for important site headings. However, the body material is often set in a common web font that strongly resembles the primary font.

A site’s visual identity includes menu and button design, as well as icons. Even if a user is viewing a portion of a website, it should appear to be part of the entirety.

Design Theory

Design can be a really exact science — there is a large number of studies on what makes for good design. A majority is also simple logic and practice based on predetermined web standards.

The fold

It’s an imaginary line below the display that separates the visible webpage from the part that’s seen after scrolling down. Above the fold is normally where you want to put your most significant message, information, or call to action. It’s worth noting that the idea of above the fold has been called into question since it’s not always beneficial.

Consistency

Consistency in the usage of graphic components is critical to your internet presence across all of your domains and channels. This is because people do not see distinctions across platforms or even on and offline. They see it as a single message delivered across various touchpoints. You can use color coding or themes quite effectively to categorize regions or functions on a website. 

For example, if the support button and help navigation are both yellow, the user will rapidly identify yellow with assistance. This is just another handy shortcut for making the site more useable and intuitive.

White space

The spacing on the page enables the eye to quickly wander between pieces of information and enables easy scanning. This may be accomplished by utilizing what is known as white space, which is not necessarily white, but rather vacant. It refers to the gap between page components. 

Avoid crowded sites at all costs. This is particularly true for web pages to convey a certain message. Furthermore, Keep your pages as clear and straightforward as possible. 

Color theory

Color has a powerful psychological impact on humans. People perceive colors in very unique ways depending on our culture, tastes, and acquired cues. You may leverage this to influence and shape the user’s experience. The online color theory relates to the idea of blending colors to attract visitors to your brand and its services.

Colors have varied meanings and connotations for different individuals. Make sure you understand the connotations for the audience you’re targeting. For example, red represents luck in Asian cultures but a danger in many Western ones. Here are some conventions you need to follow:

• Red: for warnings, errors, and problems
• Green: for successful actions, next steps, and correct submissions
• Blue: for links

Web Design Assets 

Certain components, including your logo and brand colors, represent your brand. Offer the most recent versions of brand assets to the designer or marketing firm that’s creating your website. Providing designers with the correct brand assets in a high-quality format that is accessible saves time and prevents costly mistakes. As a result, you will not produce your campaign using the erroneous form of your logo or brand colors. The following examples are what you need to provide to designers regarding your brand assets:

• Guidelines and style guide for brand
• Logo and other elements that are important for the brand
• Image library
• Folder containing the fonts you will use
• Brand color
• Existing creative assets
• Website copy

© Image credits to Will Mu