Video Marketing Introduction

The online world is primarily filled with video content. Nowadays, people are more excited about watching a video online as opposed to reading content. This is why most marketers and businesses utilized videos to create advertisements and marketing campaigns.

In the next few articles, let us explore more of the world of video marketing. For now, let us focus our energy on the video marketing intro and its key terms and concepts. You will learn what this type of marketing is, how it works, and the key terms and concepts we will use in the next few articles.

We will also study how to produce an online video using different content strategies. Moreover, we will give you a guide on how to popularize videos through paid, earned and owned media avenue. 

Introduction to Video Marketing

As we have said above, videos are more entertaining to people compared to text and image content. This is because videos offer engaging and stimulating experiences for viewers. Who can’t say no to moving pictures, right? 

Nowadays, there is an increased availability of bandwidth which allows for more online activity. There are also massive improvements when it comes to video technology. Improvements are happening daily in this industry.

For these reasons, more and more of us have started watching and spreading videos all over the place. Each year, the recorded number of video views, shares, and engagement tops the previous record. 

You can find all sorts of video content from music videos, home videos, clips of animals, and more. There is also a lot of informative and valuable content online. There are more videos on the internet than you can imagine.

This is why YouTube became very popular. It is now known as the next largest in the world of search engines. This fact only means that more people are using YouTube with precise, intent-driven behavior. Most people who use this video-sharing platform are not just browsing randomly. They are not just waiting for a link. They go to this platform to search and watch what they want to see. 

Below are some fun facts about video marketing. Check it out.

Video Marketing Fun Facts

1st Fun Fact: Youtube boasts over a billion users. Yep, that’s right. This platform has more than one-third of total internet users as their member.

2nd Fun Fact: Around 82% of people on the social media platform, Twitter, watch video content.

3rd Fun Fact: Each day, there are more than 500 million hours worth of videos watched on YouTube.

4th Fun Fact: Around a whopping 87% of online marketers utilizes video content for their campaigns.

5th Fun Fact: There are more video content uploaded in the last 30 days compared to major United States television networks in the last 30 years.

Understanding Video Marketing

More and more people are using searches to find video content on a daily basis. You see, it’s crucial to comprehend how to create videos online that sells. It is also the reason why it’s important to understand how to optimize videos for search. Both of these are an important part of your digital marketing strategy. 

Anyone can upload videos on the internet. Even the smallest home videos can experience a massive global reach. Everyone can use video marketing to communicate, promote, and advocate.

Moreover, people are more inclined to interact with brands via video nowadays. This is why most brands are taking this opportunity to create videos for their customers and potential customers.

Through a video, people have the power to market themselves. Everyone can share ideas, opinions, and more.

Video content helps everyone, most especially brands, to connect with their market. It helps you create an experience for someone. And it encourages engagement, too.

Key Terms & Concepts

Below are the most common key terms and concepts in video marketing.

• Captions – this refers to the text that appears over a video. Usually, it is a text that labels a scene. It could also identify a location or a person. Or, it can also narrate the dialogue onscreen.
• Google Adwords –  We discussed this in a previous article before. It is a search advertising program.
• Annotation – This is a comment or an instruction on a YouTube video. Annotations are usually added as a text. There are instances when marketers use annotations to redirect users to other pages inside YouTube. Marketers can also pay YouTube so users will be redirected to outside websites. 
• Metadata – This refers to any info about a website or web page. And of course, its elements. This is done to contribute background and relevant data to search engines. 
• Thumbnail – a thumbnail is a still image at the beginning of each video. Thumbnails can be chosen or customized. It helps make a video more intriguing.
• Embedding – this is when people take videos from a platform and post it to another place on the world wide web.
• Video Search Engine Optimisation – It is the means of enhancing videos for the purpose of search engines. It’s similar to how you would do on SEO. This is also referred to as VSEO.
• SERP – refers to the substantial results sent to the searcher based on a search inquiry they entered. It’s known as the search engine results page.
• Views – this is pretty straightforward. It refers to the total times a video has been looked at or “viewed.” It is possible for one user to generate multiple views.

What’s Next?

You will also hear about Video Syndication in the next few articles. It refers to the means of delivering and getting search coverage for the uploaded videos. The term “Vlogger” will also come up a lot, as well as “Viral Videos” which are both pretty self-explanatory. 

Next, we will look at why video marketing is powerful. Why it is a functional and efficient marketing channel. We will also learn how rewarding online videos are made. We’re excited to share these guides with you!

© Image credits to Pixabay