When it comes to digital marketing, videos are one of the most powerful resources. They have a different effect on people that makes them so effective as a marketing tool. We will continue talking about Video Marketing. More specifically, strategizing video content. 

Strategizing Video Content

Admit it, when you surf the web, you look at videos more often than photos. In fact, around ⅓ of everyone’s online activity is spent on watching videos. So, it comes as no surprise that 87% of marketers take advantage, and use video as a marketing tool.

Why are we so attracted to videos? Well, for one, they can have a substantial moving effect on viewers. In the past few decades, everyone used to go to the movies to see moving pictures. Nowadays, we have smartphones and tablets to do that anywhere, and anytime. 

It’s not a secret that videos provoke an emotional response from people. This is why funny, inspirational, shocking and heart-warming videos often go viral online. Videos are also shareable, so it’s easy for people to spread the word.

This is what makes videos an ideal tool for experiential marketing. It gives the viewers the chance to encounter something close at hand with the onscreen actors. Viewers can also contemplate how they would go through that given situation. It’s an emotional ride. 

For marketers, videos help demonstrate a brand’s personality. It helps set the brand’s tone and style. With all these in mind, there are still a lot of people who think that it is expensive to produce online videos. 

Is It Expensive To Produce Online Video Content?

To most people, creating a web video is challenging to produce. However, that is simply not the truth. Most video contents are not expensive, and they are not that challenging to produce. Just take a look at the successful home video bloggers – or vloggers. There are millions of them in today’s market, and they are proof that video content doesn’t need to be expensive, or challenging to produce.  

This is because it is possible to film web video content at a lower cost and quality compared to content made for TV and the big screen. When making web video content, you can use home video equipment that is readily available.

There are also plenty of affordable high-quality cameras in the market. These cameras can help you create quality content production. However, for most people, these high-quality cameras are not a necessity. In fact, most marketers and vloggers started by using simple smartphone cameras. This is because most online viewers don’t necessarily expect a large-production offering. 

Creating Video Content

If you’re ready to get started in creating your video content, here’s a few things you’ll need:

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  • Camera – the type of camera depends on what you can afford. Some people use a simple webcam. Most people rely on their smartphone cameras. And some use top-of-the-line, professional cameras to produce content. The point is, you can get started no matter what type of camera you use.
  • Mic – you will also need a mic. Naturally, there are some cameras that feature a built-in microphone. However, it is still beneficial spending  in a proper mic. This way,you can capture better sound quality. There are a lot of mid-range microphones out there that cancels out background noise. 
  • Video-editing software – yes, you can use mid-range cameras and microphones because you can improve the overall quality of your video content through video-editing software. The software of your choosing should be able to help you edit, cut and finish your video. There are plenty of video-editing software online. Some of them are available for free. Some laptops and personal computers even have built-in video editing software, so be sure to check that too.

Video Content vs. Video Ads: What Sets Them Apart?

In the world of video marketing, you will find video content and video ads. So, what’s the difference between video content and a video ad? Well, let’s take a look below.

Video Content

This refers to videos that were made to entertain and inform. It can also be a video that shares updates, or helps enlighten or delight the viewers. 

Most of the time, video content is not promotional. However, they do provide shareable and valuable content to the viewer.  

Video content usually comes in different forms. There are how-to guides, informative and instructional videos. There are also videos made for entertainment, video presentations, lectures and more.

Video Ads

On the other hand, we have video ads. As the name suggests, a video ad is an advertisement shot and formatted for web use. Some brands use their own existing TV commercials and share them online. Some create custom ads that are made specifically for the worldwide web. We will discuss more about video ads in our next article. In the meantime, let’s talk about going viral.

Viral Video Content

Video marketers dream of getting their video content viral. “Going viral” means that the content circulates from one person to another through the internet at an increased rate. As a result, it helps attract an aggressively developing audience as it tracts popularity.

The key to getting viral is using social media. In social media, each user is linked to an immense network of others. This means that everyone can easily share content with everyone else.

And because this is a trusted social referral, there is a higher chance that people will view and share the videos themselves. 

There is no exact recipe or strategy on how to get your videos to go viral. However, there are some principles that you can follow to create great video content with the potential to go viral. Check them out below:

  • Address current and trending topics on your videos
  • Make your videos enticing and exciting
  • Create unique videos, the internet loves fresh ideas
  • Make your videos shareable
  • Keep it short. Most viral videos are short and impactful to the audience.
  • Make your videos remarkable, let it create an impact to the audience

With all of these in mind, you are now ready to create your own video content! Remember the tips and tricks you’ve learned above. In the next article, you will get a step-by-step guide on video promotion. 

© Image credits to Markus Spiske

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