Scaling a Luxury Fashion Resale Marketplace

El Desafío

The company had a good product but was stuck. Customer acquisition costs climbed each quarter, organic growth had flatlined, and the sales team spent too much time on leads that went nowhere. They knew the product worked -- they just had no repeatable way to get it in front of the right people.

Nuestro Enfoque

Investigación, Análisis y Fundamentos Estratégicos

• Audited the existing tech stack and identified 14 gaps that needed fixing before anything else could work
• Designed an architecture that could handle 10x the current load without a rewrite
• Created an implementation roadmap in three phases, starting with the changes that would show results within 60 days

Diseño, Desarrollo e Implementación

• Built the core platform features, prioritizing the ones users asked for most
• Set up analytics so the team could see what was happening in real time instead of waiting for monthly reports
• Automated the repetitive workflows that were eating 15+ hours per week
• Connected the separate systems into one data pipeline so every team worked from the same numbers

Lanzamiento, Optimización y Escalabilidad

• Launched acquisition campaigns on the two channels that testing showed worked best
• Built automated email sequences that moved prospects forward based on what they clicked and downloaded
• Set up a referral program that rewarded existing customers for bringing in new ones
• Created a content strategy targeting the specific search terms that potential buyers were using

Lo Que Aprendimos

1. Over 70% of user sessions in every European market we entered came from mobile devices. Designing for desktop first and adapting for mobile was backwards.
2. The teams that measured everything iterated twice as fast as the ones running on gut feeling. Setting up proper tracking before launching campaigns made all the difference.
3. The organic content we published in month two was still generating leads eight months later. Paid campaigns stopped the moment we stopped paying for them.
4. Automating the repetitive work freed up time for the decisions that actually required judgment. The key was knowing which decisions to automate and which to keep manual.
5. Los atajos en el código del primer año nos costaron tres meses de retrabajo en el segundo año. Dedicar una semana extra a la arquitectura al inicio habría ahorrado mucho más tiempo.

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