{"id":2912,"date":"2021-12-20T19:03:06","date_gmt":"2021-12-20T18:03:06","guid":{"rendered":"https:\/\/scalarly.com\/marketing-book\/?p=2912"},"modified":"2023-10-02T04:13:45","modified_gmt":"2023-10-02T02:13:45","slug":"mobile-marketing-2","status":"publish","type":"post","link":"https:\/\/scalarly.com\/marketing-book\/mobile-marketing-2\/","title":{"rendered":"Getting Started with Mobile Marketing"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"jetpack-video-wrapper\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"1100\" height=\"619\" src=\"https:\/\/www.youtube.com\/embed\/F_HT68HgNvc?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"has-drop-cap\">The mobile web is ever-growing, with six out of seven individuals owning a mobile device. Several people are creating Facebook accounts using their smartphones instead of Facebook. This scenario is one good reason to start mobile marketing in your campaign.&nbsp;<\/p>\n\n\n\n<p>Mobile marketing refers to the practices and techniques that let organizations engage with audiences relevantly. Such communication should be relevant through a mobile phone or network.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits of Mobile Marketing<\/h2>\n\n\n\n<p>Examine several advantages of mobile marketing to help you decide whether or not to begin using it.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Mobile marketing allows you to increase your organization\u2019s ability to reach new markets.<\/li><li>Produce targeted online marketing crusades.<\/li><li>Quickly integrate your mobile marketing campaign into other marketing practices.<\/li><li>Get faster responses.<\/li><li>Produce promotion and loyalty reward campaigns in less than a day.<\/li><li>Obtain reports from your campaign anytime.<\/li><\/ul>\n\n\n\n<p>Suppose you\u2019re planning to kickstart your campaign, partner with a team with the same goals as you. These individuals or organizations should generate effective strategies that cater to your needs. Not only do the practices have to be effective, but they also have to be cost-efficient<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Preparing Your Mobile Marketing Strategy<\/h2>\n\n\n\n<p>If you\u2019re new to the world of portable marketing, here are some tips to produce a holistic mobile marketing strategy. Do not forget that every campaign should be customer-centric. Don\u2019t bring traditional marketing practices to modern ones. Customers now want a brand that provides a solution to a particular problem or aspect.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Take Advantage of Google\u2019s Mobile-Friendly Ranking<\/h3>\n\n\n\n<p>Tackle Google\u2019s latest updates with their responsive and mobile-friendly design. The site has lately changed the way they rate sites, and mobile-friendliness is one of them. You can inspect if your site is mobile-friendly or not with Google\u2019s test.<\/p>\n\n\n\n<p>Take note that 77% of executives utilize mobile devices to look for products and services for their organization. And 50% of individual consumers use mobile smartphones to buy something. Google\u2019s algorithm also provides several reasons to make your page more responsive.&nbsp;<\/p>\n\n\n\n<p>Here are some <a href=\"https:\/\/scalarly.com\/marketing-book\/designing-an-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">tips<\/a> to stay on the rankings:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Use simple color schemes, images, and other styling elements.<\/li><li>Adjust the text size and padding to make important elements stand out on the screen.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Use SMS<\/h3>\n\n\n\n<p>SMS marketing is an old yet effective practice in mobile marketing you can try. SMS refers to Short Message Service, and it\u2019s the most extensive data application worldwide. The program was originally for engineers to test mobile networks. It wasn\u2019t for commercial use until the developers saw its potential.&nbsp;<\/p>\n\n\n\n<p>SMS messages are usually only 160 characters long. But you can also try the concatenating method, which is the technique for stringing several messages together. Pretty handy in case you have to send longer messages to your audience.<\/p>\n\n\n\n<p>The main reason you should use SMS is that all mobile phones support SMS. SMS enables two-way communication for subscribers to activate services with just a reply. For instance, a \u201cSTOP\u201d reply means to unsubscribe the number from the service. \u201cHELP\u201d indicates a support request.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Optimize Newsletters and Emails<\/h3>\n\n\n\n<p>Reading an email on a mobile phone is different from reading on your <a href=\"https:\/\/scalarly.com\/marketing-book\/email-marketing-success\/\" target=\"_blank\" rel=\"noreferrer noopener\">desktop<\/a>. And reading on the phone is proof that individuals incorporate the activity into their daily routine. In fact, 50% of consumers read their emails on their phones. Whether they\u2019re having breakfast, on the way to work, or even sitting in the shower, they can read emails.&nbsp;<\/p>\n\n\n\n<p>But it doesn\u2019t end there. 69% of consumers delete marketing emails that don\u2019t have a nice appearance on their devices. This information means you need to create more mobile-optimized emails. For example, the first five to six words appear on the subject line of a phone, so take advantage of that. The most valuable message should be in that part.<\/p>\n\n\n\n<p>Here are some tips to optimize your emails and newsletters:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Use short, straightforward content in one column format.<\/li><li>The font should be bigger.<\/li><li>Make the call-to-action more noticeable and easy to tap.<\/li><li>Use alternative (ALT) text, so the recipient knows what the image is. This is necessary if their email account blocks images.&nbsp;<\/li><li>The most relevant parts should be in the top left corner.&nbsp;<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Make Social Media Mobile-Friendly<\/h3>\n\n\n\n<p>71% of people on social media do their business and personal activities on their mobile devices. This information also means you need to optimize your socials too. Here are some tips to make your social media pages look great on mobile:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Double-check how your call-to-action or header on Twitter looks on a mobile device.&nbsp;<\/li><li>Your headers for Facebook and Twitter should be persuasive. These parts are the most eye-catching parts of your profile.&nbsp;<\/li><li>Don\u2019t put an address on a Facebook business profile unless it\u2019s important.&nbsp;<\/li><li>If your company is B2B-focused, create a LinkedIn and put it on your social media pages. In fact, LinkedIn is responsible for 80% of B2B leads in social media.&nbsp;<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Try Bluetooth<\/h3>\n\n\n\n<p>If a user has their Bluetooth turned and is discoverable, you can connect with them. As long as your devices are within the range, you can exchange messages and data for marketing. This technique only works well for location-specific marketing messages.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Design In-Stream Posts that are Mobile-Friendly<\/h3>\n\n\n\n<p>People on Twitter use the platform from their phones 86% of the time. This is why in-stream posts on social media and ads should also be viewed on mobile screens.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Immerse Yourself in Mobile Marketing<\/h3>\n\n\n\n<p>The only way to understand mobile marketing is to use it. Be a <a href=\"https:\/\/scalarly.com\/marketing-book\/email-marketing-planning\/\" target=\"_blank\" rel=\"noreferrer noopener\">consumer<\/a> and grab your phone. Check what other brands are doing before applying any specific strategy in your campaign. Go on Facebook, Instagram, Twitter, Foursquare, and Pinterest. You can also try downloading mobile applications like Starbucks and use them to pay for your coffee next time.&nbsp;<\/p>\n\n\n\n<p>The more you utilize your mobile phone, the more you\u2019ll realize that mobile marketing is feasible. It\u2019s cost-efficient, simple, and will generate high returns.&nbsp;<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u00a9 Image credits to <strong><a href=\"https:\/\/www.pexels.com\/@rodrigo-souza-1275988?utm_content=attributionCopyText&amp;utm_medium=referral&amp;utm_source=pexels\" target=\"_blank\" rel=\"noreferrer noopener\">Rodrigo Souza<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The mobile web is ever-growing, with six out of seven individuals owning a mobile device. Several people are creating Facebook accounts using their smartphones instead of Facebook. This scenario is one good reason to start mobile marketing in your campaign.&nbsp; Mobile marketing refers to the practices and techniques that let organizations engage with audiences relevantly. Such communication should be relevant..<\/p>\n<a class=\"read-more-link\" href=\" https:\/\/scalarly.com\/marketing-book\/mobile-marketing-2\/ \">Read more<\/a>","protected":false},"author":1,"featured_media":2913,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6662],"tags":[],"class_list":["post-2912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Getting Started with Mobile Marketing &#187; Little Marketing Book<\/title>\n<meta name=\"description\" content=\"The mobile web is ever-growing, with six out of seven individuals owning a mobile device. 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