{"id":2837,"date":"2021-10-29T12:58:27","date_gmt":"2021-10-29T10:58:27","guid":{"rendered":"https:\/\/scalarly.com\/marketing-book\/?p=2837"},"modified":"2021-10-29T12:58:29","modified_gmt":"2021-10-29T10:58:29","slug":"blogging-e-microblogging","status":"publish","type":"post","link":"https:\/\/scalarly.com\/marketing-book\/it\/blogging-e-microblogging\/","title":{"rendered":"Blogging e Microblogging"},"content":{"rendered":"\n<p class=\"has-drop-cap\">Molti marketer digitali si rivolgono al blogging e al microblogging per promuovere le imprese e creare una forte presenza online. La differenza principale tra blogging e microblogging \u00e8 che il blogging \u00e8 pi\u00f9 completo. Il microblogging per\u00f2 \u00e8 pi\u00f9 coinvolgente, personale e relazionabile. Entrambi sono siti di condivisione di contenuti che di solito fanno uso di testo, anche se video, immagini e audio possono essere incorporati. Sono anche gratuiti. Non c&#8217;\u00e8 bisogno di pagare per caricare o accedere a questi post del blog.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Blogging<\/h2>\n\n\n\n<p>Un blog \u00e8 un&#8217;abbreviazione delle parole &#8220;web&#8221; e &#8220;log&#8221;. \u00c8 fondamentalmente come un diario dove le voci online sono cronologicamente invertite in modo che lo spettatore le veda dalla pi\u00f9 recente alla pi\u00f9 vecchia. Tali voci online sono chiamate post di blog, e i lettori sono autorizzati a commentare qui. I post del blog includono per lo pi\u00f9 testo, immagini, URL e video.&nbsp;<\/p>\n\n\n\n<p>Il blog ti aiuta a formare un&#8217;identit\u00e0 online mentre dai voce a un messaggio per conto di un&#8217;organizzazione. This digital marketing tool also allows you to establish a community from by with your audience&nbsp;<\/p>\n\n\n\n<p>Il blogging pu\u00f2 essere personale, aziendale o politico. Pu\u00f2 essere qualsiasi cosa sotto il sole. Ci sono blog di nicchia sulla tecnologia, gli animali domestici, la moda, il cibo e altro ancora. Un&#8217;altra caratteristica dei blog \u00e8 il numero di scrittori. Alcuni blog hanno un solo scrittore, mentre altri sono composti da diversi scrittori con diverse competenze.<\/p>\n\n\n\n<p>Quando fai blogging, ogni post dovrebbe contentere:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Titolo\u00a0<\/li><li>Autore<\/li><li>Tag<\/li><li>Commenti<\/li><li>TrackBack<\/li><\/ul>\n\n\n\n<p>Altri elementi comuni nel bloggin sono:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>feed RSS<\/li><li>Categorie<\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/scalarly.com\/marketing-book\/it\/social-networking-vs-creazione-di-contenuti\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/scalarly.com\/marketing-book\/it\/social-networking-vs-creazione-di-contenuti\/\">Blogroll<\/a><\/li><li>Archivi<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Blog aziendale<\/h3>\n\n\n\n<p>I blog possono aiutarti a raggiungere i tuoi obiettivi di marketing digitale perch\u00e9 ti permettono di connetterti con gli investitori, i membri dell&#8217;industria, il personale e persino i giornalisti. Soprattutto, il blogging \u00e8 un modo incredibile per connettersi con i potenziali clienti. Puoi stabilire una comunit\u00e0 intorno al tuo marchio e raccogliere un feedback costruttivo dalle persone.<\/p>\n\n\n\n<p>Un blogger aziendale deve essere in grado di eseguire quanto segue:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Scrivere post<\/li><li>Fare le loro ricerche sugli altri blog del settore<\/li><li>Collegarsi ulteriormente con i lettori e i commentatori<\/li><li>Commentare gli altri blog<\/li><li>Rivolgersi a potenziali influencer<\/li><li>Costruire una comunit\u00e0 con altri blogger della stessa comunit\u00e0.<\/li><\/ul>\n\n\n\n<p>Il contenuto prodotto dai blogger aziendali dovrebbe essere rilevante per il settore, obiettivo ma anche relazionabile, divertente ma onesto, e attirare l&#8217;attenzione del mercato di destinazione. Soprattutto, i post del blog dovrebbero essere pubblicati regolarmente.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Blogging e SEO<\/h3>\n\n\n\n<p>Il blog pu\u00f2 creare contenuti freschi e regolari, che i motori di ricerca adoreranno. Postare di pi\u00f9 significa anche pi\u00f9 possibilit\u00e0 di apparire nei motori di ricerca. Passeranno attraverso il tuo sito e cercheranno <a rel=\"noreferrer noopener\" href=\"https:\/\/scalarly.com\/marketing-book\/it\/i-canali-socmed\/\" data-type=\"URL\" data-id=\"https:\/\/scalarly.com\/marketing-book\/it\/i-canali-socmed\/\" target=\"_blank\">contenuti rilevanti<\/a> da visualizzare nei risultati di ricerca.\u00a0<\/p>\n\n\n<p>Questo \u00e8 il motivo per cui avere una strategia di parole chiave \u00e8 essenziale quando si fa blogging. L&#8217;ottimizzazione per i motori di ricerca garantir\u00e0 anche che i tuoi post abbiano un alto posizionamento grazie alle frasi chiave significative.<\/p>\n\n\n<h3 class=\"wp-block-heading\">Come promuovere il tuo blog<\/h3>\n\n\n\n<p>Milioni di blog esistono sul web. Come puoi far risaltare il tuo? Ecco alcuni consigli importanti da seguire:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Fate registrare il vostro blog in cataloghi di blog<\/li><li>Condividete i vostri post su <a href=\"https:\/\/scalarly.com\/marketing-book\/it\/social-media-marketing-2\/\" data-type=\"URL\" data-id=\"https:\/\/scalarly.com\/marketing-book\/it\/social-media-marketing-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media<\/a><\/li><li>Collaborare con altri blog<\/li><li>Email marketing<\/li><li>Utilizzare aggregatori come Reddit<\/li><li>Creare visual notevoli<\/li><li>Tracciare la tua campagna di marketing creando un UTM<\/li><li>Guest post su blog famosi<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Marketing con i blog<\/h3>\n\n\n\n<p>Molti marketer attingono ai blog per la loro ampia portata, gli archivi e il rapporto che hanno costruito con i loro spettatori. Da una prospettiva di marketing, i blog permettono alle aziende e alle organizzazioni di imparare cosa pensa il pubblico del marchio. \u00c8 un&#8217;ulteriore possibilit\u00e0 per loro di attrarre il loro pubblico.<\/p>\n\n\n\n<p>Anche se il blogging \u00e8 un modo ideale per connettersi con i blogger, si pu\u00f2 anche usare il blogging per commentare i loro post. Ascoltare il pubblico e il pubblico potenziale pu\u00f2 portare vari benefici alla vostra azienda, sito web o organizzazione.&nbsp;<\/p>\n\n\n\n<p>Alcune piattaforme di blogging da provare includono WordPress, Blogger e Tumblr.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Twitter per il marketing<\/h3>\n\n\n\n<p>Se vuoi abbinare il blogging al microblogging per scopi di marketing, Twitter sarebbe un ottimo sito da usare. \u00c8 diventato un sito di condivisione di contenuti estremamente famoso per varie organizzazioni, individui e marche.&nbsp;<\/p>\n\n\n\n<p>Alcuni marchi usano Twitter specificamente per il servizio clienti invece di condividere contenuti reali.&nbsp;<\/p>\n\n\n\n<p>Puoi anche farti pubblicit\u00e0 su Twitter.&nbsp;<\/p>\n\n\n\n<p class=\"has-small-font-size\">\u00a9 Immagine via <a rel=\"noreferrer noopener\" href=\"https:\/\/www.pexels.com\/@earano?utm_content=attributionCopyText&amp;utm_medium=referral&amp;utm_source=pexels\" target=\"_blank\">Emiliano Arano<\/a>\u00a0<\/p>\n\n\n\n<p>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Molti marketer digitali si rivolgono al blogging e al microblogging per promuovere le imprese e creare una forte presenza online. La differenza principale tra blogging e microblogging \u00e8 che il blogging \u00e8 pi\u00f9 completo. Il microblogging per\u00f2 \u00e8 pi\u00f9 coinvolgente, personale e relazionabile. Entrambi sono siti di condivisione di contenuti che di solito fanno uso di testo, anche se video,..<\/p>\n<a class=\"read-more-link\" href=\" https:\/\/scalarly.com\/marketing-book\/it\/blogging-e-microblogging\/ \">Read more<\/a>","protected":false},"author":1,"featured_media":2834,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5437],"tags":[],"class_list":["post-2837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-canali-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blogging e Microblogging &#187; Little Marketing Book<\/title>\n<meta name=\"description\" content=\"Many digital marketers turn to blogging and microblogging to promote businesses and create a strong online presence. 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