{"id":13,"date":"2019-07-12T08:07:47","date_gmt":"2019-07-12T08:07:47","guid":{"rendered":"http:\/\/scalarly.com\/blog\/?p=13"},"modified":"2023-09-05T12:10:43","modified_gmt":"2023-09-05T10:10:43","slug":"building-blocks-marketing-strategy","status":"publish","type":"post","link":"https:\/\/scalarly.com\/marketing-book\/building-blocks-marketing-strategy\/","title":{"rendered":"The Building Blocks of Marketing Strategy"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"jetpack-video-wrapper\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"1100\" height=\"619\" src=\"https:\/\/www.youtube.com\/embed\/fPrl5axMCX8?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"has-drop-cap\">Your marketing strategy is one of the key components that play a crucial role in running, making or breaking your business.<\/p>\n\n\n\n<p>The thing is, when it comes to marketing, you really need to know what you\u2019re doing. Of course, every business needs to have its own marketing strategist or a team of marketers to do the job. However, as a business owner, you still need to be in the loop. <\/p>\n\n\n\n<p>So, before you delve deeply into creating a\nmarketing strategy for your business or brand, you need to take a step back and\nconsider what your end goal is. Naturally, every businessman\u2019s response would\nbe to make money.<\/p>\n\n\n\n<p>However, if you are thinking about the longevity of your business, you need several marketing strategies for every challenge you will face. For instance, you may ask yourself what challenges are you facing that prevents your company from making more revenue? And what strategy can you use to get over this challenge?<\/p>\n\n\n\n<p>In this equation, your brand is the vessel of value. It justifies why your business matters, and what you do to add value to other people\u2019s lives. Are people aware of your brand? If so, does it hold positive associations and perceived value? Do you have loyal customers who patronize your business?<\/p>\n\n\n\n<p>Once you have the honest answers to these\nquestions, only then can you formulate a sound marketing strategy to address\nany challenge you want to surpass or any objective you want to achieve. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Building Blocks of Marketing Strategy<\/h2>\n\n\n\n<p>Here are a few more tips to help you build or\nstructure a sound marketing strategy. These building blocks will help any\nbusiness both online and offline. The building blocks of a marketing strategy\nwill help you address the core business challenges, so pay close attention.<\/p>\n\n\n\n<p>These are the starting points and different ways to help you think through different problems. First, consider Porter\u2019s Five Forces of analysis. This is a great business tool that helped countless businessmen to determine the competitive intensity and attractiveness of their own market. And it can help you, too.<\/p>\n\n\n\n<p>Are you competing with giant companies? How\nmany competitors do you have? Is your business attractive enough to an\naudience?<\/p>\n\n\n\n<p>With the power of the internet today, there is a low barrier to entry means that a lot of new businesses are appearing online. This results in near-infinite choices for the audience and the customers. With this information, it makes it important for you as a business to consider new factors when you are devising your marketing strategy. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Four P&#8217;s<\/h2>\n\n\n\n<p>Then you have the <a href=\"https:\/\/scalarly.com\/marketing-book\/the-four-ps-of-marketing\/\">Four Ps<\/a>. In marketing, there are Four Ps that helps you structure the components which make up a brand\u2019s offering, differentiators and marketing. When you\u2019re thinking of the Four Ps, you need to remember that almost everything today is running digitally. So look at these in the context offered by the digital media and the perspective of the consumer audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Products\n<\/strong><\/h3>\n\n\n\n<p>The products and\/or services are what your\ncompany sells or offer to the consumer. With the help of the internet,\nbusinesses are now able to sell a wide range of different products. This can\ninclude fast-moving consumer goods &#8211; Amazon is a prime example, almost anyone\ncan sell through the platform and has a wide range of products to choose from.\nOthers sell digital goods such as software and services like music, consultancy,\nonline therapy, etc. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Price<\/strong><\/h3>\n\n\n\n<p>Another thing you need to consider is the price. Thanks to the internet, it is easy for consumers to find and compare shopping prices on different websites and retailers. Nevertheless, higher competition doesn\u2019t necessarily mean that you will lose sales. At the end of the day, it still goes down to the value you provide to your customers. Your relationship and connection with the people, great ideas and a sound marketing strategy also help. <\/p>\n\n\n\n<p>Once you have a dedicated follower and consumer base, it will be easier for you to compete with others. Take Apple, for instance, their high prices don\u2019t bother their dedicated consumers. When you provide value, consumers are willing to pay a higher price because they get a better experience. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Placement\n<\/strong><\/h3>\n\n\n\n<p>Placement or distribution is another key factor in creating a marketing strategy. By making your products or services visible online, your business can reach a <a href=\"https:\/\/scalarly.com\/marketing-book\/key-concept-market-research\/\">global market<\/a>. The key here is to reach and engage with your customers on a constant basis. <\/p>\n\n\n\n<p>This is why social media is very beneficial to\nbusinesses and brands. You can interact with your audience and gather data to\ncreate your marketing plan. Just make sure that you engage with your customers\non their terms and not yours. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Promotion<\/strong><\/h3>\n\n\n\n<p>Once again, the Internet comes in handy when\nit comes to promotion. By promoting online, everything can be tracked, measured\nand targeted. <\/p>\n\n\n\n<p>Promotion is more than just advertising and talking to your customers. It is so crucial for a business to engage, collaborate, join conversations and be in-the-know of the latest trend for consumers. <\/p>\n\n\n\n<p>Engaging and interacting with your audience helps you build relationships which in turn can lead to<a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/customer-lifetime-value\/\"> repeat customers<\/a>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A new P: <strong>People<\/strong><\/h3>\n\n\n\n<p>This is a bonus \u201cP\u201d to the existing Four P\u2019s.\nThe Internet makes it easier for people to connect digitally. This means that\npeople can now participate in a brand or business\u2019 story. It is now easier for\npeople to tell stories about your business and relay their experience to the\nnext consumer. With a few clicks in their phones, your brand can be the next\ntalk of the town. Whether they view your business or brand in a negative or\npositive way is up to your value and relationship with your market. <\/p>\n\n\n\n<p>Hopefully, these building blocks will help you create a marketing strategy that will help overcome a challenge or propel your business to the next level. With these major key points to consider in mind, you are equipped with new knowledge on how to handle your strategy better. <\/p>\n\n\n\n<p>Strategizing your marketing angle is not always easy, but with this knowledge, experience and hard work, you can help turn your business larger than ever before. <\/p>\n\n\n\n<p class=\"has-small-font-size\">\u00a9 Image credits to <a href=\"https:\/\/www.pexels.com\/@azim-islam-460924\">Azim Islam<\/a><\/p>\n\n\n\n<p><\/p>\n<div class=\"tkss-post-share icons \"><div class=\"single-soc-share-link\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/scalarly.com\/marketing-book\/building-blocks-marketing-strategy\/\" title=\"Share on Facebook\" target=\"_blank\"><span>Facebook<\/span><i class=\"icon-facebook\"><\/i><\/a><\/div><div class=\"single-soc-share-link\"><a href=\"https:\/\/twitter.com\/home?status=Check%20out%20this%20article:%20The Building Blocks of Marketing Strategy%20-%20https:\/\/scalarly.com\/marketing-book\/building-blocks-marketing-strategy\/\" title=\"Share on Twitter\" target=\"_blank\"><span>Twitter<\/span><i class=\"icon-twitter\"><\/i><\/a><\/div><div class=\"single-soc-share-link\"><a href=\"https:\/\/plus.google.com\/share?url=https:\/\/scalarly.com\/marketing-book\/building-blocks-marketing-strategy\/\" title=\"Share on Google\" target=\"_blank\"><span>Google<\/span><i class=\"icon-google\"><\/i><\/a><\/div><div class=\"single-soc-share-link\"><a href=\"mailto:?Subject=The Building Blocks of Marketing Strategy&Body=I%20saw%20this%20and%20thought%20of%20you!%20https:\/\/scalarly.com\/marketing-book\/building-blocks-marketing-strategy\/\" title=\"Share on Mail\" target=\"_blank\"><span>Mail<\/span><i class=\"icon-mail\"><\/i><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Your marketing strategy is one of the key components that play a crucial role in running, making or breaking your business. The thing is, when it comes to marketing, you really need to know what you\u2019re doing. Of course, every business needs to have its own marketing strategist or a team of marketers to do the job. However, as a..<\/p>\n<a class=\"read-more-link\" href=\" https:\/\/scalarly.com\/marketing-book\/building-blocks-marketing-strategy\/ \">Read more<\/a>","protected":false},"author":1,"featured_media":1062,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-13","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Building Blocks of Marketing Strategy &#187; Little Marketing Book<\/title>\n<meta name=\"description\" content=\"Your marketing strategy is one of the key components that play a crucial role in running, making or breaking your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scalarly.com\/marketing-book\/building-blocks-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Building Blocks of Marketing Strategy &#187; Little Marketing Book\" \/>\n<meta property=\"og:description\" content=\"Your marketing strategy is one of the key components that play a crucial role in running, making or breaking your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scalarly.com\/marketing-book\/building-blocks-marketing-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Little Marketing Book\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/scalarly\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-12T08:07:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-05T10:10:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/scalarly.com\/marketing-book\/wp-content\/uploads\/2019\/07\/the-building-blocks-aug19.jpeg?fit=2000%2C999&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"999\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"respect\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Your marketing strategy is one of the key components that play a crucial role in running, making or breaking your business.\" \/>\n<meta name=\"twitter:creator\" content=\"@teamscalarly\" \/>\n<meta name=\"twitter:site\" content=\"@teamscalarly\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"respect\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/scalarly.com\/marketing-book\/building-blocks-marketing-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/scalarly.com\/marketing-book\/building-blocks-marketing-strategy\/\"},\"author\":{\"name\":\"respect\",\"@id\":\"https:\/\/scalarly.com\/marketing-book\/#\/schema\/person\/3f3c5e5992d47fed746a015c091d41fb\"},\"headline\":\"The Building Blocks of Marketing Strategy\",\"datePublished\":\"2019-07-12T08:07:47+00:00\",\"dateModified\":\"2023-09-05T10:10:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/scalarly.com\/marketing-book\/building-blocks-marketing-strategy\/\"},\"wordCount\":1047,\"publisher\":{\"@id\":\"https:\/\/scalarly.com\/marketing-book\/#organization\"},\"image\":{\"@id\":\"https:\/\/scalarly.com\/marketing-book\/building-blocks-marketing-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/scalarly.com\/marketing-book\/wp-content\/uploads\/2019\/07\/the-building-blocks-aug19.jpeg?fit=2000%2C999&ssl=1\",\"articleSection\":[\"Digital Marketing Strategy\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scalarly.com\/marketing-book\/building-blocks-marketing-strategy\/\",\"url\":\"https:\/\/scalarly.com\/marketing-book\/building-blocks-marketing-strategy\/\",\"name\":\"The Building Blocks of Marketing Strategy &#187; Little Marketing Book\",\"isPartOf\":{\"@id\":\"https:\/\/scalarly.com\/marketing-book\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/scalarly.com\/marketing-book\/building-blocks-marketing-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/scalarly.com\/marketing-book\/building-blocks-marketing-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/scalarly.com\/marketing-book\/wp-content\/uploads\/2019\/07\/the-building-blocks-aug19.jpeg?fit=2000%2C999&ssl=1\",\"datePublished\":\"2019-07-12T08:07:47+00:00\",\"dateModified\":\"2023-09-05T10:10:43+00:00\",\"description\":\"Your marketing strategy is one of the key components that play a crucial role in running, making or breaking your business.\",\"breadcrumb\":{\"@id\":\"https:\/\/scalarly.com\/marketing-book\/building-blocks-marketing-strategy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/scalarly.com\/marketing-book\/building-blocks-marketing-strategy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/scalarly.com\/marketing-book\/building-blocks-marketing-strategy\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/scalarly.com\/marketing-book\/wp-content\/uploads\/2019\/07\/the-building-blocks-aug19.jpeg?fit=2000%2C999&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/scalarly.com\/marketing-book\/wp-content\/uploads\/2019\/07\/the-building-blocks-aug19.jpeg?fit=2000%2C999&ssl=1\",\"width\":2000,\"height\":999},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/scalarly.com\/marketing-book\/building-blocks-marketing-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/scalarly.com\/marketing-book\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Building Blocks of Marketing Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/scalarly.com\/marketing-book\/#website\",\"url\":\"https:\/\/scalarly.com\/marketing-book\/\",\"name\":\"Little Marketing Book\",\"description\":\"by Scalarly\",\"publisher\":{\"@id\":\"https:\/\/scalarly.com\/marketing-book\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/scalarly.com\/marketing-book\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/scalarly.com\/marketing-book\/#organization\",\"name\":\"Scalarly\",\"url\":\"https:\/\/scalarly.com\/marketing-book\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/scalarly.com\/marketing-book\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/scalarly.com\/marketing-book\/wp-content\/uploads\/2019\/07\/logo-trans.png?fit=3066%2C674&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/scalarly.com\/marketing-book\/wp-content\/uploads\/2019\/07\/logo-trans.png?fit=3066%2C674&ssl=1\",\"width\":3066,\"height\":674,\"caption\":\"Scalarly\"},\"image\":{\"@id\":\"https:\/\/scalarly.com\/marketing-book\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/scalarly\/\",\"https:\/\/x.com\/teamscalarly\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/scalarly.com\/marketing-book\/#\/schema\/person\/3f3c5e5992d47fed746a015c091d41fb\",\"name\":\"respect\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/scalarly.com\/marketing-book\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9e37ca8469decc469bf66e6cfcf54f0f3e070763ce31b703a3f9aaa6402b2ec9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9e37ca8469decc469bf66e6cfcf54f0f3e070763ce31b703a3f9aaa6402b2ec9?s=96&d=mm&r=g\",\"caption\":\"respect\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Building Blocks of Marketing Strategy &#187; Little Marketing Book","description":"Your marketing strategy is one of the key components that play a crucial role in running, making or breaking your business.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/scalarly.com\/marketing-book\/building-blocks-marketing-strategy\/","og_locale":"en_US","og_type":"article","og_title":"The Building Blocks of Marketing Strategy &#187; Little Marketing Book","og_description":"Your marketing strategy is one of the key components that play a crucial role in running, making or breaking your business.","og_url":"https:\/\/scalarly.com\/marketing-book\/building-blocks-marketing-strategy\/","og_site_name":"Little Marketing Book","article_publisher":"https:\/\/www.facebook.com\/scalarly\/","article_published_time":"2019-07-12T08:07:47+00:00","article_modified_time":"2023-09-05T10:10:43+00:00","og_image":[{"width":2000,"height":999,"url":"https:\/\/i0.wp.com\/scalarly.com\/marketing-book\/wp-content\/uploads\/2019\/07\/the-building-blocks-aug19.jpeg?fit=2000%2C999&ssl=1","type":"image\/jpeg"}],"author":"respect","twitter_card":"summary_large_image","twitter_description":"Your marketing strategy is one of the key components that play a crucial role in running, making or breaking your business.","twitter_creator":"@teamscalarly","twitter_site":"@teamscalarly","twitter_misc":{"Written by":"respect","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/scalarly.com\/marketing-book\/building-blocks-marketing-strategy\/#article","isPartOf":{"@id":"https:\/\/scalarly.com\/marketing-book\/building-blocks-marketing-strategy\/"},"author":{"name":"respect","@id":"https:\/\/scalarly.com\/marketing-book\/#\/schema\/person\/3f3c5e5992d47fed746a015c091d41fb"},"headline":"The Building Blocks of Marketing Strategy","datePublished":"2019-07-12T08:07:47+00:00","dateModified":"2023-09-05T10:10:43+00:00","mainEntityOfPage":{"@id":"https:\/\/scalarly.com\/marketing-book\/building-blocks-marketing-strategy\/"},"wordCount":1047,"publisher":{"@id":"https:\/\/scalarly.com\/marketing-book\/#organization"},"image":{"@id":"https:\/\/scalarly.com\/marketing-book\/building-blocks-marketing-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/scalarly.com\/marketing-book\/wp-content\/uploads\/2019\/07\/the-building-blocks-aug19.jpeg?fit=2000%2C999&ssl=1","articleSection":["Digital Marketing Strategy"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/scalarly.com\/marketing-book\/building-blocks-marketing-strategy\/","url":"https:\/\/scalarly.com\/marketing-book\/building-blocks-marketing-strategy\/","name":"The Building Blocks of Marketing Strategy &#187; Little Marketing Book","isPartOf":{"@id":"https:\/\/scalarly.com\/marketing-book\/#website"},"primaryImageOfPage":{"@id":"https:\/\/scalarly.com\/marketing-book\/building-blocks-marketing-strategy\/#primaryimage"},"image":{"@id":"https:\/\/scalarly.com\/marketing-book\/building-blocks-marketing-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/scalarly.com\/marketing-book\/wp-content\/uploads\/2019\/07\/the-building-blocks-aug19.jpeg?fit=2000%2C999&ssl=1","datePublished":"2019-07-12T08:07:47+00:00","dateModified":"2023-09-05T10:10:43+00:00","description":"Your marketing strategy is one of the key components that play a crucial role in running, making or breaking your business.","breadcrumb":{"@id":"https:\/\/scalarly.com\/marketing-book\/building-blocks-marketing-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/scalarly.com\/marketing-book\/building-blocks-marketing-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/scalarly.com\/marketing-book\/building-blocks-marketing-strategy\/#primaryimage","url":"https:\/\/i0.wp.com\/scalarly.com\/marketing-book\/wp-content\/uploads\/2019\/07\/the-building-blocks-aug19.jpeg?fit=2000%2C999&ssl=1","contentUrl":"https:\/\/i0.wp.com\/scalarly.com\/marketing-book\/wp-content\/uploads\/2019\/07\/the-building-blocks-aug19.jpeg?fit=2000%2C999&ssl=1","width":2000,"height":999},{"@type":"BreadcrumbList","@id":"https:\/\/scalarly.com\/marketing-book\/building-blocks-marketing-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/scalarly.com\/marketing-book\/"},{"@type":"ListItem","position":2,"name":"The Building Blocks of Marketing Strategy"}]},{"@type":"WebSite","@id":"https:\/\/scalarly.com\/marketing-book\/#website","url":"https:\/\/scalarly.com\/marketing-book\/","name":"Little Marketing Book","description":"by Scalarly","publisher":{"@id":"https:\/\/scalarly.com\/marketing-book\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/scalarly.com\/marketing-book\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/scalarly.com\/marketing-book\/#organization","name":"Scalarly","url":"https:\/\/scalarly.com\/marketing-book\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/scalarly.com\/marketing-book\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/scalarly.com\/marketing-book\/wp-content\/uploads\/2019\/07\/logo-trans.png?fit=3066%2C674&ssl=1","contentUrl":"https:\/\/i0.wp.com\/scalarly.com\/marketing-book\/wp-content\/uploads\/2019\/07\/logo-trans.png?fit=3066%2C674&ssl=1","width":3066,"height":674,"caption":"Scalarly"},"image":{"@id":"https:\/\/scalarly.com\/marketing-book\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/scalarly\/","https:\/\/x.com\/teamscalarly"]},{"@type":"Person","@id":"https:\/\/scalarly.com\/marketing-book\/#\/schema\/person\/3f3c5e5992d47fed746a015c091d41fb","name":"respect","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/scalarly.com\/marketing-book\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9e37ca8469decc469bf66e6cfcf54f0f3e070763ce31b703a3f9aaa6402b2ec9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9e37ca8469decc469bf66e6cfcf54f0f3e070763ce31b703a3f9aaa6402b2ec9?s=96&d=mm&r=g","caption":"respect"}}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/scalarly.com\/marketing-book\/wp-content\/uploads\/2019\/07\/the-building-blocks-aug19.jpeg?fit=2000%2C999&ssl=1","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/scalarly.com\/marketing-book\/wp-json\/wp\/v2\/posts\/13","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scalarly.com\/marketing-book\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scalarly.com\/marketing-book\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scalarly.com\/marketing-book\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/scalarly.com\/marketing-book\/wp-json\/wp\/v2\/comments?post=13"}],"version-history":[{"count":8,"href":"https:\/\/scalarly.com\/marketing-book\/wp-json\/wp\/v2\/posts\/13\/revisions"}],"predecessor-version":[{"id":3664,"href":"https:\/\/scalarly.com\/marketing-book\/wp-json\/wp\/v2\/posts\/13\/revisions\/3664"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scalarly.com\/marketing-book\/wp-json\/wp\/v2\/media\/1062"}],"wp:attachment":[{"href":"https:\/\/scalarly.com\/marketing-book\/wp-json\/wp\/v2\/media?parent=13"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scalarly.com\/marketing-book\/wp-json\/wp\/v2\/categories?post=13"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scalarly.com\/marketing-book\/wp-json\/wp\/v2\/tags?post=13"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}