{"id":1519,"date":"2020-06-03T16:15:18","date_gmt":"2020-06-03T14:15:18","guid":{"rendered":"https:\/\/scalarly.com\/marketing-book\/?page_id=1519"},"modified":"2020-06-07T19:18:22","modified_gmt":"2020-06-07T17:18:22","slug":"wiki-it","status":"publish","type":"page","link":"https:\/\/scalarly.com\/marketing-book\/it\/wiki-it\/","title":{"rendered":"Wiki"},"content":{"rendered":"\n<p>Di seguito \u00e8 riportata una raccolta dei pi\u00f9 comuni termini di Marketing e Software utilizzati al giorno d&#8217;oggi.<br>Ogni termine fornisce una spiegazione approfondita del loro significato e della loro applicabilit\u00e0.<\/p>\n\n\n\n<p>Ci auguriamo che questo elenco, in continua crescita, possa essere d&#8217;aiuto per saperne di pi\u00f9 su <em>tutto ci\u00f2 che \u00e8 digitale<\/em>.<br><br><em>\u2013 Il Team di Scalarly<\/em><\/p>\n\n\n<ul class=\"glossary-terms-list\"><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/analytics\/\">Analytics<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/analytics-2\/\">Analytics<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/api-application-program-interface\/\">API (Application Program Interface)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/api-application-program-interface-2\/\">API (Application Program Interface)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/artificial-intelligence\/\">Artificial Intelligence<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/b2b-business-to-business\/\">B2B (Business-To-Business)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/b2b-business-to-business-2\/\">B2B (Business-To-Business)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/b2c-business-to-consumer\/\">B2C (Business-To-Consumer)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/b2c-business-to-consumer-2\/\">B2C (Business-To-Consumer)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/bounce-rate\/\">Bounce Rate<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/bounce-rate-2\/\">Bounce Rate<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/buyer-persona\/\">Buyer Persona<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/buyer-persona-2\/\">Buyer Persona<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/churn-rate\/\">Churn Rate<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/churn-rate-2\/\">Churn Rate<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/clickbait\/\">Clickbait<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/clickbait-2\/\">Clickbait<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/closed-loop-marketing\/\">Closed Loop Marketing<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/closed-loop-marketing-2\/\">Closed Loop Marketing<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/contextual-marketing\/\">Contextual Marketing<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/contextual-marketing-2\/\">Contextual Marketing<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/conversion-rate\/\">Conversion Rate<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/conversion-rate-2\/\">Conversion Rate<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/costumer-satisfaction\/\">Costumer Satisfaction<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/costumer-satisfaction-2\/\">Costumer Satisfaction<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/cpa-cost-per-acquisition\/\">CPA (Cost Per Acquisition)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/cpa-cost-per-acquisition-2\/\">CPA (Cost Per Acquisition)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/crawling\/\">Crawling<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/crawling-2\/\">Crawling<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/crm-costumer-relationship-management\/\">CRM (Costumer Relationship Management)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/crm-costumer-relationship-management-2\/\">CRM (Costumer Relationship Management)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/cta-call-to-action-2\/\">CTA (Call-To-Action)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/cta-call-to-action\/\">CTA \u2013 Call-To-Action<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/ctr-click-through-rate\/\">CTR (Click Through Rate)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/ctr-click-through-rate-2\/\">CTR (Click Through Rate)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/costumer-lifetime-value-ctlv\/\">Customer Lifetime Value (CTLV)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/customer-lifetime-value-ctlv\/\">Customer Lifetime Value (CTLV)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/da-domain-authority-2\/\">DA &#8211; Domain Authority<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/da-domain-authority\/\">DA \u2013 Domain Authority<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/dam-digital-asset-management\/\">DAM (Digital Asset Management)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/dam-digital-asset-management-2\/\">DAM (Digital Asset Management)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/e-commerce\/\">E-commerce<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/e-commerce-2\/\">E-commerce<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/e-marketplace-b2b-e-markets-internet\/\">E-marketplace<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/e-marketplace\/\">E-marketplace<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/engagement-rate\/\">Engagement Rate<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/engagement-rate-2\/\">Engagement Rate<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/fmot-first-moment-of-truth\/\">FMOT (First Moment Of Truth)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/fmot-first-moment-of-truth-2\/\">FMOT (First Moment of Truth)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/footer\/\">Footer<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/footer-2\/\">Footer<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/front-end-and-back-end\/\">Front End And Back End<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/front-end-e-back-end\/\">Front End e Back End<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/header\/\">Header<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/header-2\/\">Header<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/heatmap\/\">Heatmap<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/heatmap-2\/\">Heatmap<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/html\/\">HTML<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/html-2\/\">HTML<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/hyperlocal-advertising\/\">Hyperlocal Advertising<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/hyperlocal-advertising-2\/\">Hyperlocal Advertising<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/intelligenza-artificiale\/\">Intelligenza Artificiale<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/keywords-in-seo\/\">Keywords In SEO<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/keywords-nel-seo\/\">Keywords Nel SEO<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/lead-generation\/\">Lead Generation<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/lead-generation-2\/\">Lead Generation<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/lookalike-audience\/\">Lookalike Audience<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/lookalike-audience-2\/\">Lookalike Audience<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/lsi-latent-semantic-indexing\/\">LSI (Latent Semantic Indexing)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/lsi-latent-semantic-indexing-2\/\">LSI (Latent Semantic Indexing)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/market-research\/\">Market Research<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/marketing-mix\/\">Marketing Mix<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/marketing-mix-2\/\">Marketing Mix<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/meta-description\/\">Meta Description<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/meta-description-2\/\">Meta Description<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/nps-net-promoter-score\/\">NPS (Net Promoter Score)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/nps-net-promoter-score-2\/\">NPS (Net Promoter Score)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/off-page-optimization\/\">Off-Page Optimization<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/off-page-optimization-2\/\">Off-Page Optimization<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/pbn-private-blog-network\/\">PBN (Private Blog Network)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/pbn-private-blog-network-2\/\">PBN (Private Blog Network)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/pixel\/\">Pixel<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/pixel-2\/\">Pixel<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/problem-agitate-solve-2\/\">Problem-Agitate-Solve<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/problem-agitate-solve\/\">Problem-Agitate-Solve<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/quality-score\/\">Quality Score<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/quality-score-2\/\">Quality Score<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/remarketing\/\">Remarketing<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/remarketing-2\/\">Remarketing<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/ricerca-di-mercato\/\">Ricerca Di Mercato<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/roas-return-on-advertising-investment\/\">ROAS (Return on Advertising Investment)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/roas-return-on-advertising-investment-2\/\">ROAS (Return On Advertising Investment)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/roi-return-on-investment\/\">ROI (Return On Investment)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/roi-return-on-investment-2\/\">ROI (Return On Investment)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/search-advertising\/\">Search Advertising<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/search-advertising-2\/\">Search Advertising<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/seo-search-engine-optimization\/\">SEO (Search Engine Optimization)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/seo-search-engine-optimization-2\/\">SEO (Search Engine Optimization)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/serp-search-engine-results-pages\/\">SERP (Search Engine Results Pages)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/serp-search-engine-results-pages-3\/\">SERP (Search Engine Results Pages)<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Di seguito \u00e8 riportata una raccolta dei pi\u00f9 comuni termini di Marketing e Software utilizzati al giorno d&#8217;oggi.Ogni termine fornisce una spiegazione approfondita del loro significato e della loro applicabilit\u00e0. Ci auguriamo che questo elenco, in continua crescita, possa essere d&#8217;aiuto per saperne di pi\u00f9 su tutto ci\u00f2 che \u00e8 digitale. \u2013 Il Team di Scalarly<\/p>\n<a class=\"read-more-link\" href=\" https:\/\/scalarly.com\/marketing-book\/wiki\/serp-search-engine-results-pages-3\/ \">Read more<\/a>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-1519","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wiki &#187; Little Marketing Book<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wiki &#187; Little Marketing Book\" \/>\n<meta property=\"og:description\" content=\"Di seguito \u00e8 riportata una raccolta dei pi\u00f9 comuni termini di Marketing e Software utilizzati al giorno d&#8217;oggi.Ogni termine fornisce una spiegazione approfondita del loro significato e della loro applicabilit\u00e0. Ci auguriamo che questo elenco, in continua crescita, possa essere d&#8217;aiuto per saperne di pi\u00f9 su tutto ci\u00f2 che \u00e8 digitale. \u2013 Il Team di Scalarly\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki-it\/\" \/>\n<meta property=\"og:site_name\" content=\"Little Marketing Book\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/scalarly\/\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-07T17:18:22+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@teamscalarly\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scalarly.com\/marketing-book\/it\/wiki-it\/\",\"url\":\"https:\/\/scalarly.com\/marketing-book\/it\/wiki-it\/\",\"name\":\"Wiki &#187; Little Marketing Book\",\"isPartOf\":{\"@id\":\"https:\/\/scalarly.com\/marketing-book\/#website\"},\"datePublished\":\"2020-06-03T14:15:18+00:00\",\"dateModified\":\"2020-06-07T17:18:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/scalarly.com\/marketing-book\/it\/wiki-it\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/scalarly.com\/marketing-book\/it\/wiki-it\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/scalarly.com\/marketing-book\/it\/wiki-it\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/scalarly.com\/marketing-book\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Wiki\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/scalarly.com\/marketing-book\/#website\",\"url\":\"https:\/\/scalarly.com\/marketing-book\/\",\"name\":\"Little Marketing Book\",\"description\":\"by Scalarly\",\"publisher\":{\"@id\":\"https:\/\/scalarly.com\/marketing-book\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/scalarly.com\/marketing-book\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/scalarly.com\/marketing-book\/#organization\",\"name\":\"Scalarly\",\"url\":\"https:\/\/scalarly.com\/marketing-book\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/scalarly.com\/marketing-book\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/scalarly.com\/marketing-book\/wp-content\/uploads\/2019\/07\/logo-trans.png?fit=3066%2C674&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/scalarly.com\/marketing-book\/wp-content\/uploads\/2019\/07\/logo-trans.png?fit=3066%2C674&ssl=1\",\"width\":3066,\"height\":674,\"caption\":\"Scalarly\"},\"image\":{\"@id\":\"https:\/\/scalarly.com\/marketing-book\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/scalarly\/\",\"https:\/\/x.com\/teamscalarly\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Wiki &#187; Little Marketing Book","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/scalarly.com\/marketing-book\/it\/wiki-it\/","og_locale":"en_US","og_type":"article","og_title":"Wiki &#187; Little Marketing Book","og_description":"Di seguito \u00e8 riportata una raccolta dei pi\u00f9 comuni termini di Marketing e Software utilizzati al giorno d&#8217;oggi.Ogni termine fornisce una spiegazione approfondita del loro significato e della loro applicabilit\u00e0. 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