{"id":1286,"date":"2020-05-16T00:55:28","date_gmt":"2020-05-15T22:55:28","guid":{"rendered":"https:\/\/scalarly.com\/marketing-book\/?page_id=1286"},"modified":"2024-06-21T19:50:59","modified_gmt":"2024-06-21T17:50:59","slug":"wiki","status":"publish","type":"page","link":"https:\/\/scalarly.com\/marketing-book\/wiki\/","title":{"rendered":"Wiki"},"content":{"rendered":"\n<p>Below is a collection of the most common Marketing and Software terms used nowadays. <br>Each term provides a thorough explanation of their meaning and applicability.<\/p>\n\n\n\n<p>We hope this ever growing list can be of help in learning more about <em>all things digital<\/em>.<br><br><em>&#8211; The Scalarly Team<\/em><\/p>\n\n\n<ul class=\"glossary-terms-list\"><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/analytics-2\/\">Analytics<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/api-application-program-interface-2\/\">API (Application Program Interface)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/artificial-intelligence\/\">Artificial Intelligence<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/b2b-business-to-business-2\/\">B2B (Business-To-Business)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/b2c-business-to-consumer-2\/\">B2C (Business-To-Consumer)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/bounce-rate-2\/\">Bounce Rate<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/buyer-persona-2\/\">Buyer Persona<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/churn-rate-2\/\">Churn Rate<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/clickbait-2\/\">Clickbait<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/closed-loop-marketing-2\/\">Closed Loop Marketing<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/contextual-marketing-2\/\">Contextual Marketing<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/conversion-rate-2\/\">Conversion Rate<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/costumer-satisfaction-2\/\">Costumer Satisfaction<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/cpa-cost-per-acquisition-2\/\">CPA (Cost Per Acquisition)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/crawling-2\/\">Crawling<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/crm-costumer-relationship-management-2\/\">CRM (Costumer Relationship Management)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/cta-call-to-action-2\/\">CTA (Call-To-Action)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/ctr-click-through-rate-2\/\">CTR (Click Through Rate)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/customer-lifetime-value-ctlv\/\">Customer Lifetime Value (CTLV)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/da-domain-authority-2\/\">DA &#8211; Domain Authority<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/dam-digital-asset-management-2\/\">DAM (Digital Asset Management)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/e-commerce-2\/\">E-commerce<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/e-marketplace\/\">E-marketplace<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/engagement-rate-2\/\">Engagement Rate<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/fmot-first-moment-of-truth-2\/\">FMOT (First Moment of Truth)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/footer-2\/\">Footer<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/front-end-and-back-end\/\">Front End And Back End<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/header-2\/\">Header<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/heatmap-2\/\">Heatmap<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/html-2\/\">HTML<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/hyperlocal-advertising-2\/\">Hyperlocal Advertising<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/keywords-in-seo\/\">Keywords In SEO<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/lead-generation-2\/\">Lead Generation<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/lookalike-audience-2\/\">Lookalike Audience<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/lsi-latent-semantic-indexing-2\/\">LSI (Latent Semantic Indexing)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/market-research\/\">Market Research<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/marketing-mix-2\/\">Marketing Mix<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/meta-description-2\/\">Meta Description<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/nps-net-promoter-score-2\/\">NPS (Net Promoter Score)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/off-page-optimization-2\/\">Off-Page Optimization<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/pbn-private-blog-network-2\/\">PBN (Private Blog Network)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/pixel-2\/\">Pixel<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/problem-agitate-solve\/\">Problem-Agitate-Solve<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/quality-score-2\/\">Quality Score<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/remarketing-2\/\">Remarketing<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/roas-return-on-advertising-investment-2\/\">ROAS (Return On Advertising Investment)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/roi-return-on-investment-2\/\">ROI (Return On Investment)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/search-advertising-2\/\">Search Advertising<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/seo-search-engine-optimization-2\/\">SEO (Search Engine Optimization)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/serp-search-engine-results-pages-3\/\">SERP (Search Engine Results Pages)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/sfa-sales-force-automation-2\/\">SFA (Sales Force Automation)<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/test-a-b-2\/\">Test A\/B<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/webinar-2\/\">Webinar<\/a><\/li><li><a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/zmot-zero-moment-of-truth\/\">ZMOT (Zero Moment Of Truth)<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Below is a collection of the most common Marketing and Software terms used nowadays. Each term provides a thorough explanation of their meaning and applicability. We hope this ever growing list can be of help in learning more about all things digital. &#8211; The Scalarly Team<\/p>\n<a class=\"read-more-link\" href=\" https:\/\/scalarly.com\/marketing-book\/wiki\/ \">Read more<\/a>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-1286","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wiki &#187; Little Marketing Book<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wiki &#187; Little Marketing Book\" \/>\n<meta property=\"og:description\" content=\"Below is a collection of the most common Marketing and Software terms used nowadays. Each term provides a thorough explanation of their meaning and applicability. 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