{"id":2283,"date":"2020-12-22T17:09:56","date_gmt":"2020-12-22T16:09:56","guid":{"rendered":"https:\/\/scalarly.com\/marketing-book\/?post_type=glossary&#038;p=2283"},"modified":"2020-12-22T17:09:58","modified_gmt":"2020-12-22T16:09:58","slug":"webinar-2","status":"publish","type":"glossary","link":"https:\/\/scalarly.com\/marketing-book\/wiki\/webinar-2\/","title":{"rendered":"Webinar"},"content":{"rendered":"\n<p class=\"has-text-align-justify\">A webinar is basically a seminar on the web, meaning an educational video call or class with the purpose of teaching something to all its online users.<br>A webinar can be a video of a person who is an expert on a certain topic teaching you something about it. This topic can be almost anything, but most webinars are integrated into an inbound content strategy, which is why they are usually about:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>How to use a digital programme or tool<\/li><li>The virtues or form of use of a given product<\/li><li>Lessons in online courses<\/li><li>Webinars are almost always free, as they aim to attract prospects and leads, but it is also common to find paid webinars. They are usually given by a known person or are part of an online course.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">WHAT&#8217;S THEIR PURPOSE? &#x1f914;<\/h2>\n\n\n\n<p>The webinar has two main uses:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>As part of an online educational format: It connects to the world of online education, and serves to teach at a distance while participants can ask questions or interact.<\/li><li>As part of a marketing strategy: On the other hand, the webinar is a type of content that, like blog articles, computer graphics or podcasts, has a function of attracting, educating or delighting potential customers.<\/li><\/ul>\n\n\n\n<p class=\"has-text-align-justify\">The webinar is one of the pieces of content that can provoke greater audience engagement because its value proposition seems to be higher and more concise than other types of open access content. This is because they are usually scheduled at a particular time and visitors must register to access them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">HOW TO MAKE A WEBINAR? &#x1f4cb;<\/h2>\n\n\n\n<p class=\"has-text-align-justify\">Webinars are delivered via an online service or program that allows one or more participants to broadcast video or their screen content live to others. They can also usually be recorded and saved as videos for uploading to YouTube or a website. Basically, the basic steps to make a good webinar are:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Be perfectly clear about what information you will be sharing.<\/li><li>Planning whether the information will be conveyed through slides, virtual whiteboards, or just talking.<\/li><li>Decide whether participants will be able to post messages on the spot, interact, or just be passive spectators.<\/li><li>Learn the basic workings of the program we will be using to give the webinar.<\/li><li>Generate the invitation code so participants can enter the video.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"jetpack-video-wrapper\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"1100\" height=\"619\" src=\"https:\/\/www.youtube.com\/embed\/3HG6vx3HpqE?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/div>\n<\/div><\/figure>\n","protected":false},"author":3,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-2283","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Webinar &#187; Little Marketing Book &#187; Little Marketing Book<\/title>\n<meta name=\"description\" content=\"Webinar combina le parole &quot;web&quot; e &quot;seminario&quot;. Si riferisce a qualsiasi contenuto video il cui obiettivo principale sia educativo e pratico\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/webinar-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webinar &#187; Little Marketing Book &#187; Little Marketing Book\" \/>\n<meta property=\"og:description\" content=\"Webinar combina le parole &quot;web&quot; e &quot;seminario&quot;. 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