{"id":2263,"date":"2020-12-22T16:31:01","date_gmt":"2020-12-22T15:31:01","guid":{"rendered":"https:\/\/scalarly.com\/marketing-book\/?post_type=glossary&#038;p=2263"},"modified":"2020-12-22T16:37:19","modified_gmt":"2020-12-22T15:37:19","slug":"e-commerce","status":"publish","type":"glossary","link":"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/e-commerce\/","title":{"rendered":"E-commerce"},"content":{"rendered":"\n<p class=\"has-text-align-justify\">L&#8217;e-commerce o il commercio elettronico \u00e8 un metodo di acquisto e vendita di beni, prodotti o servizi che utilizza Internet come mezzo, ovvero il commercio online.<\/p>\n\n\n\n<p class=\"has-text-align-justify\">Questa forma di commercio \u00e8 diventata molto popolare con l&#8217;ascesa di Internet e della banda larga, cos\u00ec come il crescente interesse degli utenti ad acquistare su Internet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TIPOLOGIE DI E-COMMERCE &#x2328;&#xfe0f;<\/h2>\n\n\n\n<p class=\"has-text-align-justify\">Esistono diversi tipi di commercio elettronico a seconda della natura delle loro transazioni e di come generano il loro reddito. Questi sono un esempio dei tanti che esistono.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>B2B (Business-to-Business): Aziende che commerciano con altre aziende o organizzazioni.<\/li><li>B2C (Business-to-Consumer): Aziende che commerciano con i consumatori. \u00c8 il pi\u00f9 comune.<\/li><li>B2G (Business-to-Government): Aziende che commerciano con le istituzioni governative.<\/li><li>C2C (Consumer-to-Consumer): Commercio tra individui, cio\u00e8 consumatori che acquistano e vendono ad altri clienti.<\/li><li>C2B (Consumer-to-Business): Consumatori che vendono alle imprese, molto popolari nell&#8217;e-commerce dei prodotti di seconda mano.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">A COSA SERVE AVERLO? &#x1f4c8;<\/h2>\n\n\n\n<p class=\"has-text-align-justify\">Questo business \u00e8 cos\u00ec attraente perch\u00e9 pu\u00f2 essere fatto 24 ore su 24; accedere a prodotti e servizi in modo rapido, con la possibilit\u00e0 di vendere non solo in un&#8217;area limitata, ma anche fare e-commerce a livello nazionale e internazionale.<\/p>\n\n\n\n<p class=\"has-text-align-justify\">Inoltre, i nuovi servizi e le nuove tecnologie di e-commerce per i clienti consentono consegne rapide, fino a un&#8217;ora, in modo che gli utenti non debbano attendere il prodotto desiderato, senza contare sulla grande variet\u00e0 di pagamenti sicuri disponibili.<\/p>\n\n\n\n<p class=\"has-text-align-justify\">Oltre a questo grazie all&#8217;e-commerce c&#8217;\u00e8 l&#8217;opportunit\u00e0 di fidelizzare la clientela, con comunicazioni efficaci dove l&#8217;utente del portale pu\u00f2 segnalare preoccupazioni, reclami o lasciare commenti sui prodotti. Questi, se adeguatamente affrontati, possono aumentare la fedelt\u00e0, riacquistare o ampliare la gamma di copertura sul mercato.<\/p>\n\n\n\n<p class=\"has-text-align-justify\">Dal lato degli utenti l&#8217;e-commerce rappresenta un vantaggio perch\u00e9 possono trovare prezzi migliori e rivedere molto prima di decidere di acquistare; ed \u00e8 che hanno pi\u00f9 opportunit\u00e0 di navigare e trovare ci\u00f2 che meglio si adatta alla loro economia. Inoltre, genera comfort quando si riceve ci\u00f2 che si \u00e8 acquistato a casa o in ufficio.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"jetpack-video-wrapper\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"1100\" height=\"619\" src=\"https:\/\/www.youtube.com\/embed\/mUNchZeLDBc?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/div>\n<\/div><\/figure>\n","protected":false},"author":3,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-2263","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-commerce &#187; 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