To measure the authority of a website and domain, there are several metrics we can rely on. One of them is Pagerank, although if you follow Google’s movements, you know that the public Pagerank that anyone can see on a website, has not been updated for several months and has fallen out of use in recent years. One of the analyses that every online marketing professional should take into consideration is Domain Authority, better known by the acronym DA, and Page Authority, PA.<\/p>\n\n\n\n
For example, let’s say your DA is 30 and you look up on Google or any search engine trying to see your keyword and the pages that came up all pump theirs DAs of 60-80, you unlikely will be capable to be classified for that specific keyword.<\/p>\n\n\n\n
Domain Authority (DA) is normally a value from 1 to 100 that shows the importance and relevance of a site following the norms of organic traffic ranking, this measure explains the crucial aspect of the domain.
Page Authority (PA) is basically the same thing, only it regards the authority of exactly that webpage.<\/p>\n\n\n\n
Moz, which is one of the world’s leading organic ranking companies, created this index. According to this company, the values of these metrics are calculated by taking into account over 40 factors, including the number of inbound links, the authority of those links, the age of the domain, internal optimization, etc. They are sorted numerically from 0 to 100 in both cases, and the higher the number, the better chance the website will have of appearing well ranked in search engines.<\/p>\n\n\n\n
The answer is simple, get quality links, the execution, more complicated. Above all, try to create high quality content that differentiates you in some way and you will almost certainly get inbound links to your domains. If these links come from authority websites and related topics, all the better. These two variables are updated roughly every 3-5 weeks.<\/p>\n\n\n\n
These metrics will be useful for us to analyze the competition. We can see from any keyword, which sites are ranking better and what PA and DA each has. By analyzing these scores, you can see if it will be easier or more complicated to rank in those results depending on the scores of the pages shown.
With these two values, you can see the strength of your domain and your different web pages compared to the rest of the sites in the Internet tangle.<\/p>\n\n\n\n