In practice, we know that every type of business has its own specific characteristics and needs, but they all want users to understand what they are and take those actions.
The role of CTA is to act as a bridge to that action. It needs to reflect, in one call, the value proposition of the offer in question.<\/p>\n\n\n\n
Before we start talking about how to make a CTA, it’s important to understand how it contributes to the conversion process. There has long been a fairly widespread – and still valid – concept in marketing and advertising called AIDA.
Each of these stages requires its own care, and your site must be prepared to achieve the specific goals of each stage:<\/p>\n\n\n\n
There’s a fairly simple way to identify whether or not your CTA is attracting attention: the 5-second test.
If the answer doesn’t say what the next step should be, the CTA may not work as well as it should.
To attract attention there are a few aspects that need to be considered carefully, they are:<\/p>\n\n\n\n
Usually, text is the element that helps a lot at that stage. That’s why we don’t recommend using Call-to-Actions in the style of “click here” or “talk to us”: they don’t generate interest and don’t convey the value proposition of the offer.
In other words, the big goal of CTA text is to make the visitor understand what’s going to happen next and to make him identify and feel safe with it.<\/p>\n\n\n\n