{"id":2195,"date":"2020-12-12T17:29:37","date_gmt":"2020-12-12T16:29:37","guid":{"rendered":"https:\/\/scalarly.com\/marketing-book\/?post_type=glossary&#038;p=2195"},"modified":"2020-12-15T16:43:23","modified_gmt":"2020-12-15T15:43:23","slug":"engagement-rate-2","status":"publish","type":"glossary","link":"https:\/\/scalarly.com\/marketing-book\/wiki\/engagement-rate-2\/","title":{"rendered":"Engagement Rate"},"content":{"rendered":"\n<p class=\"has-text-align-justify\">Blogs, Facebook posts, tweets and Instagram photos all have an engagement rate. Usually the higher the engagement rate, the better the content, which is great for SEO.<\/p>\n\n\n\n<p class=\"has-text-align-justify\">When we talk about Engagement rate, then, we are referring to the engagement that is established between a brand and its audience in the communication that takes place between them. This is measured by the engagement rate, which indicates the degree of bonding between users and the brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">WHAT IS IT FOR AND HOW IS IT CALCULATED? &#x1f522;<\/h2>\n\n\n\n<p class=\"has-text-align-justify\">Knowing the engagement rate we maintain with our users can be useful:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Measure the degree of interaction (i.e. precisely the engagement rate) and engagement of our audience.<\/li><li>To better understand what our audience likes, in order to adjust our content if necessary.<\/li><li>Know the channels where we have a stronger connection with our community.<\/li><\/ul>\n\n\n\n<p>The first thing to keep in mind is that the way to calculate the engagement rate will depend on the channel we are referring to. This implies the use of different tools and strategies. Some examples are:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Webpage: bounce rate, time spent, comments in a post, number of page views, etc.<\/li><li>Social Networks: comments, number of shares, mentions, etc.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">BENEFITS OF HAVING A GOOD ENGAGEMENT RATE &#x1f4c8;<\/h2>\n\n\n\n<p>As we can see, knowing our engagement rate level can be useful to get more information about our users, as it is when developing a good buyer. But, in addition, it can bring us another set of benefits such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Increasing conversions in favor of engagement rate: if we know what our users are interested in, it will be easier for us to offer them. By supplementing this information with an analysis of our product&#8217;s insights, we can achieve a significant increase in conversions.<\/li><li>Reduce potential costs: thoroughly studying the sales process followed by our customers and establishing improvements in this regard can help us reduce costs.<\/li><li>Use customers as prescribers: when we have a strong community supporting us, they will usually act as prescribers of our product. As if they are influencers, they will recommend our services to other users with similar needs.<\/li><li>Measure the health of our brand: if we have a community that is involved with our brand, we can get an idea of how much they value us. Also, if we want to perform some benchmarking analysis to determine improvements in our services, we can use it to ask for their feedback on our services.<\/li><li>Incourage users to take action: the relationship of trust with our users in the different channels thanks to a high engagement rate can be the starting point to encourage them to buy products, participate in draws or, in short, join our community.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"jetpack-video-wrapper\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"1100\" height=\"619\" src=\"https:\/\/www.youtube.com\/embed\/z4zvYv5DOLs?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/div>\n<\/div><\/figure>\n","protected":false},"author":3,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-2195","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Engagement Rate &#187; 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