Off-page SEO can be defined as a set of techniques that we carry out outside the web itself, which aim to improve organic positioning, by improving authority, improving the brand, attracting traffic, etc. 💪<\/p>\n\n\n\n
Off-page SEO has always been important. Obtaining links has been, since the beginning of positioning, a key factor, which allowed identifying the authority of a site in the search results.<\/p>\n\n\n\n
Obviously, the methodology has changed, but the importance of this strategy is still very high.<\/p>\n\n\n\n
We experienced a key moment in off-page SEO when the Google Penguin algorithm came to light, which identified the quality of the incoming links to our site as a determining factor for obtaining authority.<\/p>\n\n\n\n
Moreover, if these quality criteria are not met, it is possible that the link we obtain will have a negative impact on us with a penalty. So, at the moment, off-page SEO optimization is not only crucial, but also much more difficult to achieve.<\/p>\n\n\n\n
SEO Off page and SEO On page can offer us a joint strategy of positioning, with which to obtain very satisfactory results. However, the actions in each of them are very different and also require a variety of professional profiles.<\/p>\n\n\n\n
In practice, off-page SEO has always been important. Obtaining links has been a key factor from the beginning of positioning, which allowed identifying the authority of a site in the search results.<\/p>\n\n\n\n
Obviously, the methodology has changed, but the importance of this strategy is still very high.<\/p>\n\n\n\n
We experienced a key moment in off-page SEO when the Google Penguin algorithm came to light, which identified the quality of the incoming links to our site as a determining factor for obtaining authority.<\/p>\n\n\n\n
Moreover, if these quality criteria are not met, it is possible that the link we obtain will have a negative impact on us with a penalty. Therefore, nowadays, off-page SEO is not only more important, but also much more complex.<\/p>\n\n\n\n