{"id":2055,"date":"2020-11-13T16:23:51","date_gmt":"2020-11-13T15:23:51","guid":{"rendered":"https:\/\/scalarly.com\/marketing-book\/?post_type=glossary&#038;p=2055"},"modified":"2020-11-17T15:25:26","modified_gmt":"2020-11-17T14:25:26","slug":"analytics","status":"publish","type":"glossary","link":"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/analytics\/","title":{"rendered":"Analytics"},"content":{"rendered":"\n<p class=\"has-drop-cap has-text-align-justify\">Gli analytics vengono utilizzati per i siti web, cos\u00ec come nei social media e nelle campagne e-mail. Quando si esamina o si tiene traccia delle prestazioni di qualsiasi campagna online, l&#8217;analitica fornisce dati significativi. L&#8217;analisi dei siti web fornisce dati quali i visitatori del sito, il tempo trascorso sul sito, le pagine visualizzate, i dati demografici e molto altro ancora.<\/p>\n\n\n\n<p class=\"has-text-align-justify\">In altre parole si tratta del processo scientifico di scoperta, analisi approfondita e comunicazione dei modelli significativi che si possono reperire nei dati.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">I GOOGLE ANALYTICS  &#x1f5a5;&#xfe0f;<\/h2>\n\n\n\n<p class=\"has-text-align-justify\">Lo strumento consente di tenere traccia di siti web, blog e social network. Fornisce inoltre report predefiniti e personalizzabili. Come indicato nella sua voce di Wikipedia, Analytics &#8220;fornisce informazioni raggruppate sul traffico verso i siti web in base all&#8217;audience, all&#8217;acquisizione, al comportamento e alle conversioni sul sito. Google Analytics \u00e8 lo strumento dominante.<\/p>\n\n\n\n<p>Infatti, lavora su elementi cos\u00ec vari e importanti come i seguenti:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Le visualizzazioni<\/li><li>Le loro tempistiche<\/li><li>Origini del traffico<\/li><li>Link aperti<\/li><li>Le sezioni pi\u00f9 cliccate dagli utenti<\/li><li>Keywords<\/li><li>Strumenti dei devices dei naviganti. Compresi i motori di ricerca scelti e i loro sistemi operativi.<\/li><\/ul>\n\n\n\n<p class=\"has-text-align-justify\">Ma quello che fa Analytics il tool pi\u00f9 utile \u00e8 il suo coniugarsi con gli altri tools di Google. Inoltre, in Google Chrome sono disponibili diverse interessanti risorse di Analytics. Ci si pu\u00f2 anche giocare.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">COME FUNZIONANO &#x2699;&#xfe0f;<\/h2>\n\n\n\n<p class=\"has-text-align-justify\">Il tool gratis di Google Analytics immagazzina data servendosi di una combo di cookies, motori di ricerca e il JavaScript code. In questo modo, tutti i Google Analytics registrano l&#8217;attivit\u00e0 del vostro utente dal momento del suo arrivo fino all&#8217;uscita dal vostro sito web e la trasformano in diversi report con grafici e dati statistici per facilitare la conoscenza dell&#8217;evoluzione.<br>Il suo funzionamento si basa su quattro processi:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Raccolta dati<\/li><li>Elaborazione dei dati<\/li><li>Configurazione<\/li><li>Generazione di report<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"jetpack-video-wrapper\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"1100\" height=\"619\" src=\"https:\/\/www.youtube.com\/embed\/ny2rBxwvxBY?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/div>\n<\/div><\/figure>\n","protected":false},"author":3,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-2055","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Analytics &#187; Little Marketing Book Analytics Little Marketing Book<\/title>\n<meta name=\"description\" content=\"Gli analytics forniscono dati quali i visitatori del sito, il tempo trascorso sul sito, le pagine visualizzate, i dati demografici.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analytics &#187; Little Marketing Book Analytics Little Marketing Book\" \/>\n<meta property=\"og:description\" content=\"Gli analytics forniscono dati quali i visitatori del sito, il tempo trascorso sul sito, le pagine visualizzate, i dati demografici.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Little Marketing Book\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/scalarly\/\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-17T14:25:26+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@teamscalarly\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/analytics\/\",\"url\":\"https:\/\/scalarly.com\/marketing-book\/it\/wiki\/analytics\/\",\"name\":\"Analytics &#187; 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