{"id":1911,"date":"2020-09-18T13:44:22","date_gmt":"2020-09-18T11:44:22","guid":{"rendered":"https:\/\/scalarly.com\/marketing-book\/?post_type=glossary&p=1911"},"modified":"2020-09-18T14:02:13","modified_gmt":"2020-09-18T12:02:13","slug":"ctr-click-through-rate-2","status":"publish","type":"glossary","link":"https:\/\/scalarly.com\/marketing-book\/wiki\/ctr-click-through-rate-2\/","title":{"rendered":"CTR (Click Through Rate)"},"content":{"rendered":"\n

The CTR (Click Through Rate) is the number of clicks a link receives compared to its number of impressions. We usually measure it as a percentage, and it’s a number that is basically used to calculate the pattern a digital campaign has got.<\/p>\n\n\n\n

HOW DO YOU CALCULATE IT? 🔢<\/h2>\n\n\n\n

As we said before the CTR is calculated in percentage. We calculate it in this way: by dividing the contacts that we have received on a link by the views by the users (impressions) multiplied by 100. For example: let’s have a result in Google viewed 2000 times and that achieved 30 clicks, our CTR will be obtained like this:<\/p>\n\n\n\n

CTR= (Clicks \/ Prints) x 100 = (30 \/ 2000) x 100 = 1.5
CTR = 1.5 %.
Where can I see the CTR of our website in Google?
Thanks to the Google Search Console tool, you can control the CTR of your website in Google search results.
Go to “Traffic Search” section; Search Analysis” and select “Pages and CTR”.<\/p>\n\n\n\n

The CTR is already one of the main factors that influence our SEO positioning. It is essential that our links are attractive to get the most clicks in the SERPs and that our CTR is always higher. There are some methods that can help increase our CTR in search results.<\/p>\n\n\n\n

Now that you know what the CTR is and how to measure it, try to improve your search results to make your website more and more attractive and make it move up the SERP positions as quickly as possible.<\/p>\n\n\n\n

THE IMPORTANCE OF THE CTR 🤔<\/h2>\n\n\n\n