The meta description is a meta tag found inside the ‘head’ block in HTML code, and is the small description that serves to summarize the content of a web page that is shown under the title in the search results fragments.<\/p>\n\n\n\n
Although it is true that Google has not had the content of this field in the calculation of relevance and ranking for years, some search engines like Yahoo!, Yandex or Bing still give some importance to the meta description. However, this is not the only reason not to overlook the wording of the meta description when optimizing a portal.<\/p>\n\n\n\n
Because Google is the predominant search engine in much of the world, the meta description formulation has been relegated to a very secondary level for many SEO consultants. If we put ourselves in a user’s shoes for a moment, we immediately realize that this approach is wrong, because the meta description works as a very important bridge between the user and his inclination to visit a certain website. We are used to take a look at this brief summary to know whether or not we are interested in clicking on one of the results.<\/p>\n\n\n\n
Because this element, properly optimized, could serve us very well in our goal of persuading a future customer or potential visitors to enter our page, we are talking about an increase in the click-through rate. When we include the relevant keywords with the greatest potential in the meta description, they are highlighted in bold in the results if they match the criteria entered by the searcher. If we also write a message that acts as an incentive, we will attract users’ attention and they will be interested in our website. In short, we can treat the meta description as an advertising space for our product or service.<\/p>\n\n\n\n
There are several aspects to consider when writing a meta description that is an invitation to click on your link:<\/p>\n\n\n\n