{"id":1603,"date":"2020-06-11T17:20:13","date_gmt":"2020-06-11T15:20:13","guid":{"rendered":"https:\/\/scalarly.com\/marketing-book\/?post_type=glossary&#038;p=1603"},"modified":"2020-06-17T16:35:40","modified_gmt":"2020-06-17T14:35:40","slug":"e-marketplace","status":"publish","type":"glossary","link":"https:\/\/scalarly.com\/marketing-book\/wiki\/e-marketplace\/","title":{"rendered":"E-marketplace"},"content":{"rendered":"\n<p class=\"has-drop-cap has-text-align-justify\">Internet is considered a very important tool to obtain and disseminate commercial information. Many well-known brands have started their e-business by using websites to disseminate key information about their company and products. Converting those websites from online catalog to an integrated e-commerce resolution is a result that requires a considerable use of resources. For this reason business-to-business e-Marketplaces (b2b emarkets) are becoming important places of comparison and discussion for many companies.<\/p>\n\n\n\n<p class=\"has-text-align-justify\">A business-to-business (B2B eMarketplace) is a meeting place for many buyers and many sellers. It constitutes an arena on the Internet where a credible broker offers business opportunities and innovative business functions to registered companies. The broker does not interfere with the pricing of goods and services offered on an eMarketplace.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">MOST RELEVANT AND ADVANTAGING ASPECTS &#x1f4c8;<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Users can take advantage of combined, improved and specially targeted offers. This avoids having to look for different suppliers.<\/li><li>E-Marketplace increases the innovative capacity of companies. Innovation shared with other external companies; a concept known as collective intelligence, drives the progress of the information society.<\/li><li>Parties can reach otherwise inaccessible market niches.<\/li><li>If you incorporate your products into this type of platform, you forget about billing issues, profit distribution and possible after-sales complaints.<\/li><li>E-MarketPlace traffic means reaching more customers. Since they are usually very visited pages, with a countless number of users, you benefit from this traffic to be more seen and therefore more likely that people will buy and increase your sales.<\/li><li>They are very easy to use, because they allow you to start selling online from the beginning without the need to develop your own technological platform<\/li><li>There are two types of E-MarketPlace: generalists, i.e. selling everything and specialized, aimed at a particular sector<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">E-MARKETPLACE PRACTICAL E-MARKETPLACE USE &#x1f5c4;&#xfe0f;<\/h2>\n\n\n\n<p class=\"has-text-align-justify\">To start promoting and selling our products in e-marketplaces the first step is to register in one of these, and then design the page where we will display our products. When designing this page, you must pay special attention to the description of the products (trying to make a clear, concise and complete description), and in the images of these (trying to get good quality images that clearly show the product). Another aspect to take into account when designing the page where our products will be displayed is to clearly specify aspects such as price, payment method, shipping method, among others.<\/p>\n\n\n\n<p>Once our products have been displayed, to improve our sales you need to have a good relationship with stakeholders, which implies responding promptly to all their doubts or requests before deciding to buy from us. And, once you have found a buyer, you must get in touch with this as soon as possible, and agree well on aspects such as the form of payment, the form of delivery, the collection of the product, among others.<\/p>\n\n\n\n<p class=\"has-text-align-justify\">Finally, it is necessary to stress that during the sale process it is necessary to have a good relationship with the customers, (<a href=\"https:\/\/scalarly.com\/marketing-book\/wiki\/costumer-satisfaction-2\/\">https:\/\/scalarly.com\/marketing-book\/wiki\/costumer-satisfaction-2\/<\/a>) which implies concretizing the transaction in the shortest possible time, and to have the predisposition to solve all the inconveniences that may arise during the sale. But it is also necessary to offer a good after-sales service, which implies the delivery of the product in the agreed conditions, the offer of guarantees and the maintenance of communication with the customer once the sale has been made.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"jetpack-video-wrapper\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"1100\" height=\"619\" src=\"https:\/\/www.youtube.com\/embed\/0F9uXcojHio?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/div>\n<\/div><\/figure>\n","protected":false},"author":3,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-1603","glossary","type-glossary","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-marketplace &#187; Little Marketing Book &#187; E-marketplace<\/title>\n<meta name=\"description\" content=\"B2B E-marketplace is a meeting place for many buyers and many sellers. 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