The mobile web is ever-growing, with six out of seven individuals owning a mobile device. Several people are creating Facebook accounts using their smartphones instead of Facebook. This scenario is one good reason to start mobile marketing in your campaign.
Mobile marketing refers to the practices and techniques that let organizations engage with audiences relevantly. Such communication should be relevant through a mobile phone or network.
Benefits of Mobile Marketing
Examine several advantages of mobile marketing to help you decide whether or not to begin using it.
- Mobile marketing allows you to increase your organization’s ability to reach new markets.
- Produce targeted online marketing crusades.
- Quickly integrate your mobile marketing campaign into other marketing practices.
- Get faster responses.
- Produce promotion and loyalty reward campaigns in less than a day.
- Obtain reports from your campaign anytime.
Suppose you’re planning to kickstart your campaign, partner with a team with the same goals as you. These individuals or organizations should generate effective strategies that cater to your needs. Not only do the practices have to be effective, but they also have to be cost-efficient
Preparing Your Mobile Marketing Strategy
If you’re new to the world of portable marketing, here are some tips to produce a holistic mobile marketing strategy. Do not forget that every campaign should be customer-centric. Don’t bring traditional marketing practices to modern ones. Customers now want a brand that provides a solution to a particular problem or aspect.
Take Advantage of Google’s Mobile-Friendly Ranking
Tackle Google’s latest updates with their responsive and mobile-friendly design. The site has lately changed the way they rate sites, and mobile-friendliness is one of them. You can inspect if your site is mobile-friendly or not with Google’s test.
Take note that 77% of executives utilize mobile devices to look for products and services for their organization. And 50% of individual consumers use mobile smartphones to buy something. Google’s algorithm also provides several reasons to make your page more responsive.
Here are some tips to stay on the rankings:
- Use simple color schemes, images, and other styling elements.
- Adjust the text size and padding to make important elements stand out on the screen.
Use SMS
SMS marketing is an old yet effective practice in mobile marketing you can try. SMS refers to Short Message Service, and it’s the most extensive data application worldwide. The program was originally for engineers to test mobile networks. It wasn’t for commercial use until the developers saw its potential.
SMS messages are usually only 160 characters long. But you can also try the concatenating method, which is the technique for stringing several messages together. Pretty handy in case you have to send longer messages to your audience.
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The main reason you should use SMS is that all mobile phones support SMS. SMS enables two-way communication for subscribers to activate services with just a reply. For instance, a “STOP” reply means to unsubscribe the number from the service. “HELP” indicates a support request.
Optimize Newsletters and Emails
Reading an email on a mobile phone is different from reading on your desktop. And reading on the phone is proof that individuals incorporate the activity into their daily routine. In fact, 50% of consumers read their emails on their phones. Whether they’re having breakfast, on the way to work, or even sitting in the shower, they can read emails.
But it doesn’t end there. 69% of consumers delete marketing emails that don’t have a nice appearance on their devices. This information means you need to create more mobile-optimized emails. For example, the first five to six words appear on the subject line of a phone, so take advantage of that. The most valuable message should be in that part.
Here are some tips to optimize your emails and newsletters:
- Use short, straightforward content in one column format.
- The font should be bigger.
- Make the call-to-action more noticeable and easy to tap.
- Use alternative (ALT) text, so the recipient knows what the image is. This is necessary if their email account blocks images.
- The most relevant parts should be in the top left corner.
Make Social Media Mobile-Friendly
71% of people on social media do their business and personal activities on their mobile devices. This information also means you need to optimize your socials too. Here are some tips to make your social media pages look great on mobile:
- Double-check how your call-to-action or header on Twitter looks on a mobile device.
- Your headers for Facebook and Twitter should be persuasive. These parts are the most eye-catching parts of your profile.
- Don’t put an address on a Facebook business profile unless it’s important.
- If your company is B2B-focused, create a LinkedIn and put it on your social media pages. In fact, LinkedIn is responsible for 80% of B2B leads in social media.
Try Bluetooth
If a user has their Bluetooth turned and is discoverable, you can connect with them. As long as your devices are within the range, you can exchange messages and data for marketing. This technique only works well for location-specific marketing messages.
Design In-Stream Posts that are Mobile-Friendly
People on Twitter use the platform from their phones 86% of the time. This is why in-stream posts on social media and ads should also be viewed on mobile screens.
Immerse Yourself in Mobile Marketing
The only way to understand mobile marketing is to use it. Be a consumer and grab your phone. Check what other brands are doing before applying any specific strategy in your campaign. Go on Facebook, Instagram, Twitter, Foursquare, and Pinterest. You can also try downloading mobile applications like Starbucks and use them to pay for your coffee next time.
The more you utilize your mobile phone, the more you’ll realize that mobile marketing is feasible. It’s cost-efficient, simple, and will generate high returns.
© Image credits to Rodrigo Souza