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	<title>Little Marketing Book</title>
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<site xmlns="com-wordpress:feed-additions:1">174992203</site>	<item>
		<title>Lavorare in modo più intelligente senza aggiungere complessità: come Zoho utilizza la tecnologia Apple del 2026 per trasformare le applicazioni aziendali</title>
		<link>https://scalarly.com/marketing-book/it/lavorare-in-modo-piu-intelligente-senza-aggiungere-complessita-come-zoho-utilizza-la-tecnologia-apple-del-2026-per-trasformare-le-applicazioni-aziendali/</link>
		
		<dc:creator><![CDATA[respect]]></dc:creator>
		<pubDate>Sat, 19 Sep 2026 17:48:59 +0000</pubDate>
				<category><![CDATA[CRM]]></category>
		<guid isPermaLink="false">https://scalarly.com/marketing-book/?p=11825</guid>

					<description><![CDATA[<img width="768" height="512" src="https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-6-3.png?fit=768%2C512&amp;ssl=1" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" fetchpriority="high" srcset="https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-6-3.png?w=1280&amp;ssl=1 1280w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-6-3.png?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-6-3.png?resize=1024%2C682&amp;ssl=1 1024w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-6-3.png?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-6-3.png?resize=1100%2C733&amp;ssl=1 1100w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-6-3.png?resize=550%2C367&amp;ssl=1 550w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-6-3.png?resize=160%2C107&amp;ssl=1 160w" sizes="(max-width: 768px) 100vw, 768px" />I miglioramenti tecnologici più utili non sono sempre quelli che gli utenti notano immediatamente. A volte, la differenza più importante deriva dall’eliminazione di alcuni clic superflui, dal riconoscimento automatico di una ricevuta, dalla possibilità di trovare un report più rapidamente o dalla disponibilità di informazioni sufficienti per prendere una decisione di sicurezza senza dover aprire un’altra applicazione. Questa filosofia è..]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">11825</post-id>	</item>
		<item>
		<title>Dalle app ai flussi di lavoro intelligenti: come Zoho sta adottando l’evoluzione tecnologica di Apple nel 2026</title>
		<link>https://scalarly.com/marketing-book/it/dalle-app-ai-flussi-di-lavoro-intelligenti-come-zoho-sta-adottando-levoluzione-tecnologica-di-apple-nel-2026/</link>
		
		<dc:creator><![CDATA[respect]]></dc:creator>
		<pubDate>Sat, 19 Sep 2026 17:29:42 +0000</pubDate>
				<category><![CDATA[CRM]]></category>
		<guid isPermaLink="false">https://scalarly.com/marketing-book/?p=11816</guid>

					<description><![CDATA[<img width="768" height="512" src="https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-5-3.png?fit=768%2C512&amp;ssl=1" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" srcset="https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-5-3.png?w=1280&amp;ssl=1 1280w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-5-3.png?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-5-3.png?resize=1024%2C682&amp;ssl=1 1024w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-5-3.png?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-5-3.png?resize=1100%2C733&amp;ssl=1 1100w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-5-3.png?resize=550%2C367&amp;ssl=1 550w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-5-3.png?resize=160%2C107&amp;ssl=1 160w" sizes="(max-width: 768px) 100vw, 768px" />Il rilascio di iOS 27, iPadOS 27 e macOS 27 rappresenta molto più di un semplice aggiornamento annuale del software Apple. Segna un cambiamento più ampio nel modo in cui le persone sono destinate a interagire con i propri dispositivi. Per anni, la produttività digitale si è basata principalmente sull’apertura dell’applicazione corretta, sulla navigazione tra i menu, sulla ricerca delle..]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">11816</post-id>	</item>
		<item>
		<title>Oltre il codice: come Zoho OneAuth rende la 2FA più intelligente su iOS 27</title>
		<link>https://scalarly.com/marketing-book/it/oltre-il-codice-come-zoho-oneauth-rende-la-2fa-piu-intelligente-su-ios-27/</link>
		
		<dc:creator><![CDATA[respect]]></dc:creator>
		<pubDate>Sat, 19 Sep 2026 16:53:10 +0000</pubDate>
				<category><![CDATA[CRM]]></category>
		<guid isPermaLink="false">https://scalarly.com/marketing-book/?p=11806</guid>

					<description><![CDATA[<img width="768" height="512" src="https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-4-3.png?fit=768%2C512&amp;ssl=1" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" srcset="https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-4-3.png?w=1280&amp;ssl=1 1280w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-4-3.png?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-4-3.png?resize=1024%2C682&amp;ssl=1 1024w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-4-3.png?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-4-3.png?resize=1100%2C733&amp;ssl=1 1100w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-4-3.png?resize=550%2C367&amp;ssl=1 550w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-4-3.png?resize=160%2C107&amp;ssl=1 160w" sizes="(max-width: 768px) 100vw, 768px" />L’autenticazione a due fattori è diventata uno dei livelli di sicurezza digitale più comuni. Per molti utenti, il processo è ormai abituale: inserire una password, aprire un’app di autenticazione, trovare l’account corretto, copiare il codice di verifica, tornare all’applicazione originale e completare l’accesso. Il metodo è efficace, ma non sempre pratico. Per chi si autentica solo occasionalmente, i passaggi aggiuntivi..]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">11806</post-id>	</item>
		<item>
		<title>Accessi più intelligenti e sicuri: come Zoho OneAuth sta trasformando l’autenticazione su iOS 27</title>
		<link>https://scalarly.com/marketing-book/it/accessi-piu-intelligenti-e-sicuri-come-zoho-oneauth-sta-trasformando-lautenticazione-su-ios-27/</link>
		
		<dc:creator><![CDATA[respect]]></dc:creator>
		<pubDate>Sat, 19 Sep 2026 16:29:26 +0000</pubDate>
				<category><![CDATA[CRM]]></category>
		<guid isPermaLink="false">https://scalarly.com/marketing-book/?p=11794</guid>

					<description><![CDATA[<img width="768" height="512" src="https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-2-3.png?fit=768%2C512&amp;ssl=1" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-2-3.png?w=1280&amp;ssl=1 1280w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-2-3.png?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-2-3.png?resize=1024%2C682&amp;ssl=1 1024w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-2-3.png?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-2-3.png?resize=1100%2C733&amp;ssl=1 1100w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-2-3.png?resize=550%2C367&amp;ssl=1 550w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-2-3.png?resize=160%2C107&amp;ssl=1 160w" sizes="auto, (max-width: 768px) 100vw, 768px" />L’autenticazione è diventata una parte abituale della vita digitale moderna. I dipendenti accedono alle piattaforme cloud durante tutta la giornata lavorativa, i manager approvano le richieste di accesso, gli amministratori monitorano gli account e gli utenti si affidano all’autenticazione a più fattori per proteggere informazioni sensibili. Tuttavia, una maggiore sicurezza non si traduce automaticamente in un’esperienza più semplice. Per molti..]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">11794</post-id>	</item>
		<item>
		<title>Perché l’accreditamento ICAEW di Zoho Books è importante per le aziende e i professionisti contabili nel Regno Unito</title>
		<link>https://scalarly.com/marketing-book/it/perche-laccreditamento-icaew-di-zoho-books-e-importante-per-le-aziende-e-i-professionisti-contabili-nel-regno-unito/</link>
		
		<dc:creator><![CDATA[respect]]></dc:creator>
		<pubDate>Sat, 19 Sep 2026 16:15:31 +0000</pubDate>
				<category><![CDATA[CRM]]></category>
		<guid isPermaLink="false">https://scalarly.com/marketing-book/?p=11785</guid>

					<description><![CDATA[<img width="768" height="512" src="https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-1-4.png?fit=768%2C512&amp;ssl=1" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-1-4.png?w=1280&amp;ssl=1 1280w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-1-4.png?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-1-4.png?resize=1024%2C682&amp;ssl=1 1024w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-1-4.png?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-1-4.png?resize=1100%2C733&amp;ssl=1 1100w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-1-4.png?resize=550%2C367&amp;ssl=1 550w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-1-4.png?resize=160%2C107&amp;ssl=1 160w" sizes="auto, (max-width: 768px) 100vw, 768px" />La scelta di un software di contabilità è diventata una decisione molto più strategica rispetto al passato. Per molte aziende, le piattaforme contabili non vengono più utilizzate soltanto per registrare fatture, gestire spese o preparare rendiconti finanziari di base. Oggi svolgono un ruolo centrale nella conformità normativa, nel controllo finanziario, nell’automazione, nel reporting, nella sicurezza dei dati e nell’infrastruttura tecnologica..]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">11785</post-id>	</item>
		<item>
		<title>Zoho Books ottiene l’accreditamento ICAEW e rafforza la propria posizione nel mercato contabile britannico</title>
		<link>https://scalarly.com/marketing-book/it/zoho-books-ottiene-laccreditamento-icaew-e-rafforza-la-propria-posizione-nel-mercato-contabile-britannico/</link>
		
		<dc:creator><![CDATA[respect]]></dc:creator>
		<pubDate>Sat, 19 Sep 2026 16:03:02 +0000</pubDate>
				<category><![CDATA[CRM]]></category>
		<guid isPermaLink="false">https://scalarly.com/marketing-book/?p=11774</guid>

					<description><![CDATA[<img width="768" height="512" src="https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-16.png?fit=768%2C512&amp;ssl=1" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-16.png?w=1280&amp;ssl=1 1280w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-16.png?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-16.png?resize=1024%2C682&amp;ssl=1 1024w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-16.png?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-16.png?resize=1100%2C733&amp;ssl=1 1100w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-16.png?resize=550%2C367&amp;ssl=1 550w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-16.png?resize=160%2C107&amp;ssl=1 160w" sizes="auto, (max-width: 768px) 100vw, 768px" />Il mercato dei software di contabilità nel Regno Unito continua a evolversi, mentre le aziende cercano piattaforme in grado di combinare gestione finanziaria, conformità normativa, automazione, sicurezza e facilità d’uso. In questo contesto, Zoho Books ha raggiunto un importante traguardo ottenendo l’accreditamento da parte dell’Institute of Chartered Accountants in England and Wales (ICAEW). L’accreditamento offre un ulteriore livello di garanzia..]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">11774</post-id>	</item>
		<item>
		<title>Perché la portabilità dei template è importante nel passaggio da Docusign a Zoho Sign</title>
		<link>https://scalarly.com/marketing-book/it/perche-la-portabilita-dei-template-e-importante-nel-passaggio-da-docusign-a-zoho-sign/</link>
		
		<dc:creator><![CDATA[respect]]></dc:creator>
		<pubDate>Sat, 12 Sep 2026 19:07:20 +0000</pubDate>
				<category><![CDATA[CRM]]></category>
		<guid isPermaLink="false">https://scalarly.com/marketing-book/?p=11764</guid>

					<description><![CDATA[<img width="768" height="512" src="https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-14-1.png?fit=768%2C512&amp;ssl=1" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-14-1.png?w=1280&amp;ssl=1 1280w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-14-1.png?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-14-1.png?resize=1024%2C682&amp;ssl=1 1024w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-14-1.png?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-14-1.png?resize=1100%2C733&amp;ssl=1 1100w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-14-1.png?resize=550%2C367&amp;ssl=1 550w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-14-1.png?resize=160%2C107&amp;ssl=1 160w" sizes="auto, (max-width: 768px) 100vw, 768px" />Cambiare software aziendale raramente significa semplicemente annullare un abbonamento e attivarne un altro. Nella pratica, la vera difficoltà consiste spesso nel trasferire i processi, le configurazioni e le modalità operative che i team hanno costruito nel tempo attorno agli strumenti già in uso. Questo vale in modo particolare per le piattaforme di firma elettronica. Un&#8217;azienda può fare affidamento su decine..]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">11764</post-id>	</item>
		<item>
		<title>Migrare da Docusign a Zoho Sign: un modo più semplice per preservare i workflow di firma elettronica</title>
		<link>https://scalarly.com/marketing-book/it/migrare-da-docusign-a-zoho-sign-un-modo-piu-semplice-per-preservare-i-workflow-di-firma-elettronica/</link>
		
		<dc:creator><![CDATA[respect]]></dc:creator>
		<pubDate>Sat, 12 Sep 2026 18:51:01 +0000</pubDate>
				<category><![CDATA[CRM]]></category>
		<guid isPermaLink="false">https://scalarly.com/marketing-book/?p=11755</guid>

					<description><![CDATA[<img width="768" height="512" src="https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-13-1.png?fit=768%2C512&amp;ssl=1" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-13-1.png?w=1280&amp;ssl=1 1280w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-13-1.png?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-13-1.png?resize=1024%2C682&amp;ssl=1 1024w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-13-1.png?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-13-1.png?resize=1100%2C733&amp;ssl=1 1100w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-13-1.png?resize=550%2C367&amp;ssl=1 550w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-13-1.png?resize=160%2C107&amp;ssl=1 160w" sizes="auto, (max-width: 768px) 100vw, 768px" />Le firme elettroniche sono diventate una componente essenziale delle moderne attività aziendali. Contratti, accordi di riservatezza, documenti fornitori, moduli HR, accordi commerciali e documenti di approvazione possono oggi essere completati digitalmente, senza dover ricorrere a stampa, scansione o documentazione cartacea. Per molte organizzazioni, però, la vera difficoltà non consiste nell&#8217;adottare per la prima volta una soluzione di firma elettronica. Il..]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">11755</post-id>	</item>
		<item>
		<title>Accesso Guest o Network dedicato? Scegliere il modello di collaborazione giusto in Zoho Cliq</title>
		<link>https://scalarly.com/marketing-book/it/accesso-guest-o-network-dedicato-scegliere-il-modello-di-collaborazione-giusto-in-zoho-cliq/</link>
		
		<dc:creator><![CDATA[respect]]></dc:creator>
		<pubDate>Sat, 12 Sep 2026 18:31:53 +0000</pubDate>
				<category><![CDATA[CRM]]></category>
		<guid isPermaLink="false">https://scalarly.com/marketing-book/?p=11746</guid>

					<description><![CDATA[<img width="768" height="512" src="https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-12-1.png?fit=768%2C512&amp;ssl=1" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-12-1.png?w=1280&amp;ssl=1 1280w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-12-1.png?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-12-1.png?resize=1024%2C682&amp;ssl=1 1024w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-12-1.png?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-12-1.png?resize=1100%2C733&amp;ssl=1 1100w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-12-1.png?resize=550%2C367&amp;ssl=1 550w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-12-1.png?resize=160%2C107&amp;ssl=1 160w" sizes="auto, (max-width: 768px) 100vw, 768px" />La collaborazione esterna non è più un’eccezione occasionale. Per molte organizzazioni, è parte del lavoro quotidiano. Le agenzie contribuiscono alle campagne marketing, i consulenti supportano le implementazioni, i fornitori coordinano attività operative, i freelance entrano nei team di progetto e i partner possono rimanere coinvolti per mesi o addirittura anni. In alcuni casi, gli stakeholder esterni diventano quasi integrati nel..]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">11746</post-id>	</item>
		<item>
		<title>Collaborazione esterna più intelligente: come l’accesso Guest in Zoho Cliq riduce i silos di comunicazione</title>
		<link>https://scalarly.com/marketing-book/it/collaborazione-esterna-piu-intelligente-come-laccesso-guest-in-zoho-cliq-riduce-i-silos-di-comunicazione/</link>
		
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		<pubDate>Sat, 12 Sep 2026 18:20:14 +0000</pubDate>
				<category><![CDATA[CRM]]></category>
		<guid isPermaLink="false">https://scalarly.com/marketing-book/?p=11737</guid>

					<description><![CDATA[<img width="768" height="512" src="https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-11-1.png?fit=768%2C512&amp;ssl=1" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" decoding="async" loading="lazy" srcset="https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-11-1.png?w=1280&amp;ssl=1 1280w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-11-1.png?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-11-1.png?resize=1024%2C682&amp;ssl=1 1024w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-11-1.png?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-11-1.png?resize=1100%2C733&amp;ssl=1 1100w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-11-1.png?resize=550%2C367&amp;ssl=1 550w, https://i0.wp.com/scalarly.com/marketing-book/wp-content/uploads/2026/09/Untitled-1280-x-853-px-11-1.png?resize=160%2C107&amp;ssl=1 160w" sizes="auto, (max-width: 768px) 100vw, 768px" />Il lavoro moderno raramente rimane confinato all’interno dei confini di una singola organizzazione. Ogni giorno i dipendenti collaborano con clienti, fornitori, consulenti, agenzie, freelance, contractor e partner esterni. Queste relazioni sono essenziali per completare progetti, lanciare campagne, risolvere problemi tecnici e supportare i clienti. Eppure, il modo in cui le aziende gestiscono queste conversazioni è spesso molto meno efficiente del..]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">11737</post-id>	</item>
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