Remarketing

Remarketing means, in short, marketingBusiness-to-business (B2B), also known as B-to-B, is a form of transaction between businesses, such ... More again for the same person. The intention is to generate more than once the impact on someone who has already shown interest in the product. In practice, this strategy is applied through email campaigns responsible for reactivating customers from a base, encouraging them to make a decision.

WHY DO WE USE REMARKETING? 🤔

Re-marketing allows advertisers to “follow” users in an attempt to return the user to the original site. The remarketing can be used in different situations. It can be an email to remind a user of the products they have added (and forgotten) to their shopping cart, or even an advertisement about a promotion on the site that might interest that particular person.

Basically, this is a digital marketing strategy that allows your Google ads to appear more than once to users who have shown interest in your site, with much greater conversion possibilities.

WHAT ARE ITS ADVANTAGES? 📈

The remarketing aims to increase conversions. It does so based on a simple idea: the consumer rarely makes a purchase after his first search. According to Google Adwords data, only 3% of e-commerceE-commerce or electronic commerce is the exchange of products or services using computer networks, s... More visitors make an immediate conversion. This number can be even smaller when it comes to complex sales, such as those requiring a budget.

And what is the role of remarketing in all this? It allows your consumer to have a more intimate contact with the brand through personalized messages in their inbox. Thus, the visitor remembers your offer, continues to reflect on the purchase and is increasingly convinced that it is worth closing the deal. You can think of this strategy as a follow up version applied to the world of digital marketing.

Are you still unable to see the benefits of this remarketing strategy? Then take a look at some data we have selected from Marketing Customization Report:

• 58% of people like to receive emails informing them that the products they searched for on the site have gone on promotion;
• The 51% said they appreciate receiving personalized emails and VIP treatment;
• The 41% of adults between 25 and 34 years old like to receive email alerts about leaving the cart.
• Furthermore, an MIT study shows us that the chances of generating engagement with a new advantage, decrease by 10% if follow-up is done more than one hour after the first interaction on the site.