Keywords In SEO

Keywords are essentially questions that you ask Google, which strives to answer in the best possible way. And the way Google answers these questions is to offer the most relevant pages in the results. In other words: users find your pages using keywords. That’s why it’s so important to know how to select the most profitable ones and use them in SEO on page and off page SEO.

The search and analysis of phrases and keywords is fundamental because, even if you can be successful without them, you will get better results if you focus your efforts on the most profitable conditions.

You can get a website and a popular position without doing this analysis, especially if you write a lot (and quality) about a particular topic and don’t have much competition. But having a good strategy will prevent you from wasting time trying to position keywords that are not to your advantage, among other things.

HOW DOES KEYWORD’S STUDY HELP? 📜

For example, it can help you locate and discard:

• Keywords that have almost no search (because they interest almost no one)
• Keywords that attract the wrong visitor (who doesn’t need what you try to sell or promote)
• Keywords whose competition is too strong for your current possibilities.
• In short: if you don’t do a good keyword search, you end up trying to place some keywords like the above, and you lose time and resources.

IS IT WORTH IT TO INVEST IN THE ANALYSIS? 👨‍💻

Maybe I couldn’t convince you and you don’t think it’s worth wasting your time with keyword searches. But it’s not, there are always some keywords more profitable than others in any niche you try to position yourself.

For example: the owner of an Italian restaurant might think that his main keyword should be “Italian restaurant”. But the truth is that he will find it very difficult to place his website for this search, which has more than 8 million results.

KEYWORDS ANALYSIS AS A STRATEGY FOR THE FUTURE 🔍

The analysis and selection of keywords will determine almost all the steps you will follow on your website: from the choice of the domain (though not always), to the content and your linking strategy. That’s why it’s worth making this effort in the beginning, because you won’t like finding out that the keywords you’ve chosen don’t bring you visits, nor do they attract the wrong visitors.

When choosing them, it is better to focus on a specific topic: avoid the temptation to “say everything” to “position yourself for everything”. It is much better to find a group of key phrases, with the potential to attract interested visitors, but who do not have much competition.

You can create your own custom method to create keyword lists (it’s the most recommended) or follow these steps:

• Start with the most generic keywords: first, start writing everything that comes to mind in relation to your website or activity.
• Don’t discard anything at this point, it’s about generating ideas to develop them later.
• To begin with, manage the lists with Google spreadsheets, because they will allow you to perform sorting and filtering operations.
• Ask your friends, colleagues and family how they would look for your website, product or service.
• If you have a company that sells a known brand, write down the brand and its derivatives.
• The same applies if you sell a specific product.
• Discard words that have nothing to do with your product or service.