{"id":966,"date":"2019-09-08T13:32:56","date_gmt":"2019-09-08T13:32:56","guid":{"rendered":"https:\/\/scalarly.com\/growth-studio\/?page_id=966"},"modified":"2020-04-16T16:06:18","modified_gmt":"2020-04-16T14:06:18","slug":"analytics","status":"publish","type":"page","link":"https:\/\/scalarly.com\/growth-studio\/analytics\/","title":{"rendered":"Analytics"},"content":{"rendered":"\n
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Once the house is built, it\u2019s time to understand what\u2019s going on under your digital roof. No more guessing, just honest data-driven decision making.<\/p>\n

Why Doing It?<\/h2>\n

We execute a complete assessment of your current traffic status, spotting any necessary improvement both in terms of tracking and strategic marketing mix, adapted to your industry and conversion goals.\n

\nThis is a mix of strategic organization of your analytics efforts through KPIs definition and an overall plan of action\/reporting, and an hands-on activity where we access your analytics account and fine-tune every small detail, from conversion goals and events setup, to funnel tracking, tagging, customized perspectives, A\/B testing setups, traffic filters etc.\n<\/p><\/div>\n\n\n\n

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Some of Our Analytics Activities<\/h2>\n\n\n\n
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Macro-conversions Goal\/ Event Settings<\/span><\/div>\n<\/div>\n\n\n\n
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Micro-conversion Goal\/ Event Settings<\/span><\/div>\n<\/div>\n\n\n\n
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Funnel fallout set up tracking<\/span><\/div>\n<\/div>\n\n\n\n
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Locate and define new process improvement opportunities<\/span><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Analytics tool set up<\/span><\/div>\n<\/div>\n\n\n\n
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Account Configuration<\/span><\/div>\n<\/div>\n\n\n\n
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Customization of Tagging & GTM Configuration and updates<\/span><\/div>\n<\/div>\n\n\n\n
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A\/B testing Strategy<\/span><\/div>\n<\/div>\n<\/div>\n\n\n\n
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KPIs definition and tracking strategy<\/span><\/div>\n<\/div>\n\n\n\n
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Traffic Trends Analysis<\/span><\/div>\n<\/div>\n\n\n\n
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Strategy for action<\/span><\/div>\n<\/div>\n\n\n\n
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Current Analytics Assessment<\/span><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Complete Analytics Setup<\/span><\/div>\n<\/div>\n\n\n\n
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Database (Analytics API)<\/span><\/div>\n<\/div>\n\n\n\n
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Filter and clean data<\/span><\/div>\n<\/div>\n\n\n\n
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Custom Analytics Dashboard Design & Development<\/span><\/div>\n<\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n

Learn More About Analytics in Our Marketing Book<\/h2>\n\n\n
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\u00a9 main image credits Robert Mangold<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Once the house is built, it\u2019s time to understand what\u2019s going on under your digital roof. No more guessing, just honest data-driven decision making. Why Doing It? We execute a complete assessment of your current traffic status, spotting any necessary improvement both in terms of tracking and strategic marketing mix, adapted to your industry and […]<\/p>\nRead more<\/a>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-966","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/scalarly.com\/growth-studio\/wp-json\/wp\/v2\/pages\/966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scalarly.com\/growth-studio\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/scalarly.com\/growth-studio\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/scalarly.com\/growth-studio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/scalarly.com\/growth-studio\/wp-json\/wp\/v2\/comments?post=966"}],"version-history":[{"count":7,"href":"https:\/\/scalarly.com\/growth-studio\/wp-json\/wp\/v2\/pages\/966\/revisions"}],"predecessor-version":[{"id":3583,"href":"https:\/\/scalarly.com\/growth-studio\/wp-json\/wp\/v2\/pages\/966\/revisions\/3583"}],"wp:attachment":[{"href":"https:\/\/scalarly.com\/growth-studio\/wp-json\/wp\/v2\/media?parent=966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}