{"id":959,"date":"2019-09-08T13:31:29","date_gmt":"2019-09-08T13:31:29","guid":{"rendered":"https:\/\/scalarly.com\/growth-studio\/?page_id=959"},"modified":"2020-04-16T16:07:07","modified_gmt":"2020-04-16T14:07:07","slug":"go-to-market-strategy","status":"publish","type":"page","link":"https:\/\/scalarly.com\/growth-studio\/go-to-market-strategy\/","title":{"rendered":"Go-To-Market"},"content":{"rendered":"\n
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Let us guide your future plans, preparing like a grown up while dreaming like a kid.<\/p>\n

Why Doing It?<\/h2>\n

This is the starting point. We\u2019ll conduct a series of meetings to gather as much information as possible about your business and your future vision, to then build a comprehensive marketing plan. We\u2019ll start by drawing a Business Model Canvas of your venture, analyzing the market through Market & GAP Analysis, Market Segmentation and subsequently drafting proposed Buyer Personas.

\nWe\u2019ll then move to the digital side of the market, through a series of competitors and opportunity assessments on various marketing channels (Social Media, Paid Media, SEO\/SEM, Partnership ideas) that will inform a Competitor Perceptual Map. Right after that, things will be mature for a detailed Pricing Strategy that will precede the chapters dedicated to detail a structured plan of action, both in terms of money (needed Marketing Budget) and productivity (Timeline of Actions, User Acquisition Forecast & Matrix). Lastly, we\u2019ll talk performance, by clearly stating KPIs and outlining a RACE Model.<\/p><\/div>\n\n\n\n

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Some of Our Go-To-Market Activities<\/h2>\n\n\n\n
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Competitors Social Media Assessment<\/span><\/div>\n<\/div>\n\n\n\n
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RACE Model & KPIs<\/span><\/div>\n<\/div>\n\n\n\n
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Partnership Ideas<\/span><\/div>\n<\/div>\n\n\n\n
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Brand Social Media Assessment<\/span><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Paid Media Competitor Assessment<\/span><\/div>\n<\/div>\n\n\n\n
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Marketing Budget & Timeline of Actions<\/span><\/div>\n<\/div>\n\n\n\n
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GAP Analysis<\/span><\/div>\n<\/div>\n\n\n\n
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Competitor Analysis & Perceptual Map<\/span><\/div>\n<\/div>\n<\/div>\n\n\n\n
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User Acquisition Forecast & Matrix<\/span><\/div>\n<\/div>\n\n\n\n
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Proposed Paid Media Plan & Campaigns Design<\/span><\/div>\n<\/div>\n\n\n\n
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Pricing Strategy<\/span><\/div>\n<\/div>\n\n\n\n
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Business Model Canvas<\/span><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Market Analysis <\/span><\/div>\n<\/div>\n\n\n\n
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Market Segmentation & Buyer Personas<\/span><\/div>\n<\/div>\n\n\n\n
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Complete Marketing Plan<\/span><\/div>\n<\/div>\n\n\n\n
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Learn More About Go-To-Market in Our Marketing Book<\/h2>\n\n\n
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\u00a9 main image credits Hasui Kawase<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Let us guide your future plans, preparing like a grown up while dreaming like a kid. Why Doing It? This is the starting point. We\u2019ll conduct a series of meetings to gather as much information as possible about your business and your future vision, to then build a comprehensive marketing plan. We\u2019ll start by drawing […]<\/p>\nRead more<\/a>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-959","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/scalarly.com\/growth-studio\/wp-json\/wp\/v2\/pages\/959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scalarly.com\/growth-studio\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/scalarly.com\/growth-studio\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/scalarly.com\/growth-studio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/scalarly.com\/growth-studio\/wp-json\/wp\/v2\/comments?post=959"}],"version-history":[{"count":24,"href":"https:\/\/scalarly.com\/growth-studio\/wp-json\/wp\/v2\/pages\/959\/revisions"}],"predecessor-version":[{"id":3585,"href":"https:\/\/scalarly.com\/growth-studio\/wp-json\/wp\/v2\/pages\/959\/revisions\/3585"}],"wp:attachment":[{"href":"https:\/\/scalarly.com\/growth-studio\/wp-json\/wp\/v2\/media?parent=959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}